Monday, December 13, 2010

MEDIA ALERT: Parks Associates presents new “Global Consumer Research on Femtocells” at Femtocells Americas 2010

Study shows over 50% of U.S. broadband households find femtocells appealing

Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will present key findings from a recently completed global study on femtocells on behalf of Femto Forum at the Femtocells Americas 2010 Conference on Tuesday, December 14th, in Miami, Florida.

"Femtocells can have a major impact on consumer satisfaction and loyalty," Wang said. "Among U.S. consumers likely to change operators in the next 12 months, 44% were very likely to reconsider if their current operator offered a femtocell."

The new research from Parks Associates reveals over 50% of U.S. broadband households find femtocells appealing. The primary driver for femtocell interest is improved in-home coverage. Important secondary drivers include increased mobile handset battery life, faster mobile broadband, advanced femtocell services, and home-zone calling tariffs.

What: “Global Consumer Research on Femtocells”

Featuring Harry Wang, Director, Health & Mobile Product Research, Parks Associates

When: Tuesday, December 14th at 9:50 a.m.

Where: Intercontinental, Miami
Chopin Ballroom
100 Chopin Plaza, Miami, FL 33131

Press Registration: Please contact Andrew Bateman to request a press pass for this event:, +44 1225 723349.

Interview: To request an interview or additional information, contact Holly Sprague at or +1.720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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