Monday, June 04, 2012

MEDIA ALERT: Special Session at CONNECTIONS™ focuses on Cloud Services Market for SMBs

Research firm Parks Associates and consulting firm Waterstone Management Group are hosting an invite-only research and networking session at CONNECTIONS™ at TIA that features discussion and analysis on the emerging business models for SMB (small and medium business) cloud services. The event, June 6 at 6:30 p.m., includes cocktails and networking with analysts and industry executives.

Parks Associates research shows there are roughly six million businesses in the U.S. with 1-99 employees but currently only 21% use offsite data backup and 16% have used remote technical support. The average SMB experiences nine tech support issues each month, costing 2-3 hours each in lost time and productivity.

Cloud-based technical services offer unique end-user propositions as value-added services. With the right market information, strategy, and execution, broadband providers and device manufacturers can create and expand new revenue streams with SMB offerings that combine their existing assets with new cloud-based solutions.

Parks Associates will present information defining the market, provide current and forecasted revenue growth, and show an overview of the fragmented market. Waterstone Management Group will augment that market view by presenting perspective and case studies to illustrate how service providers can monetize the cloud services opportunity.

What: "SMB Cloud Services: New Revenues & Opportunities," hosted by Parks Associates and Waterstone Management Group.

When: June 6, 6:30-8:00 P.M.

Where: Gaylord Texan Hotel & Convention Center
1501 Gaylord Trail, Grapevine, TX 76051

Interviews: Contact Holly Sprague,, +1.720.987.6614.

For information and to request an invitation, visit

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

About Waterstone Management Group
Waterstone Management Group is a boutique strategic advisory firm. The firm’s clients span the technology and service industries and range from technology-focused private investment firms to Fortune 100 technology companies. Working collaboratively with client senior management, Waterstone professionals use an expert-led model to address issues such as market share improvement, revenue growth, value creation, and operational performance. Founded in 2003, Waterstone operates out of offices in both Chicago and San Francisco.

Next: Best Buy Keynote concludes CONNECTIONS™, highlights new developments and opportunities in the connected home
Previous: Top executives to present business strategies, market opportunities for the connected home at CONNECTIONS™ at TIA, June 5-7, Gaylord Texan


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