Parks Associates’ Future of Video Conference Returns with Insights on How to Retain OTT Subscribers, Data-Driven Decision Making, and More.

by Parks Associates | Jun. 2, 2021

Parks Associates continues its fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual series with the upcoming sessions Retention and Churn in OTT and Data and Decision Making in Video Services on June 9 from 11 AM to 4:15 PM CT. During these sessions, leading industry executives will address customer churn, evaluation and uptake of services, and strategies for maintaining and retaining OTT subscribers, and best practices in data-driven decision-making, the types of technology solutions available, and how to maximize data-driven competitive advantage in today’s crowded video services market.

During the event, Parks Associates will highlight exclusive research data from their recent OTT Video Market Tracker which provides an analysis on market trends and profiles of OTT video service providers in the U.S. and Canada, including Netflix, HBO, YouTube, and Amazon, with updates on existing players, pricing and business models, and analyst insights on current industry trends and disruption.

Additional Research Data:

  • 47% of US broadband households currently subscribe to Amazon Prime Video.
  • Parks Associates estimates that roughly 71% of Amazon Prime members watch Prime Video.
  • 55% of pay-TV households consider live sports important in decision to keep their service.
  • More than two-thirds of online pay-TV subscribers and 43% of traditional pay-TV subscribers who cancelled their pay-TV service during COVID-19 were likely to re-subscribe following the return of live sports.


Register now to join interactive conversations regarding the subscription OTT service stack, the growing role that data and analytics are taking in operating and managing a video service, and more. Parks Associates will feature exclusive research and industry experts VerimatrixSymphony MediaAIRokuPlexTiVoBitmovinXUMOThinkAnalyticsNAGRAJump Data-Driven IntelligenceKalturaNPAWSTRUUM, and Synamedia will share their insights on the opportunities for consumers and service providers within the video services space.

Register today to join upcoming sessions on June 9, July 28, October 6, and December 14-15!


Tags: OTT, pay TV, streaming

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