Wednesday, February 21, 2018

Parks Associates to host sessions at HardwareCon featuring research and insight on connectivity and consumer IoT

Sessions highlight market shifts, product management lifecycle, and growth in consumer product markets

IoT research leader Parks Associates announced today that it will be hosting interactive panel sessions at HardwareCon, April 19-20 at the San Jose Convention Center, to discuss the impact of IoT on the development, design, and monetization of consumer products. HardwareCon is a two-day conference that connects entrepreneurs, investors, and multinational corporations to collaboratively innovate and bring the next generation of products to life.

Research from Parks Associates shows that connectivity will continue to transform the development of products and create entry points for consumers to discover the full value that IoT solutions can deliver. Parks Associates data shows:

25 million U.S. households own at least one smart home device.

67% of U.S. broadband households own at least one internet-connected home video entertainment device.

Nearly 50% of U.S. broadband households are very concerned about unauthorized access of their connected devices or personal data.

“As manufacturers design connectivity and intelligence into their products, new opportunities for recurring revenue grow out of a lifetime relationship with consumers” said Brad Russell, Research Director, Connected Home, Parks Associates. “Many are already enhancing product value, optimizing device performance, and strengthening customer engagement by leveraging the data from connected products. Product manufacturers can create many opportunities for recurring revenue by attaching services and expanded functionality over time.”

The sessions at HardwareCon will address the changing landscape for product development, trends and challenges associated with new innovations, and how these changes are impacting the market. Session topics include: 

Market Shift for Platform Players in Consumer IoT

Challenges of Being an Innovator

Defining and Understanding Growth in the Connected Home Ecosystem

Cloud Platforms and Product Management Lifecycle: Costs, Analytics, and Security

Product Journey: Connectivity and Product Integration

“We’re thrilled to be adding the content and experience that Parks Associates will bring to HardwareCon 2018,” said Greg Fisher, CEO of Hardware Massive. “The consumer device segment of the hardware market remains one of the most exciting areas for innovation. Parks Associates’ insights and expertise around consumer IoT align well with the themes this year at HardwareCon. We believe this special track will help our audience of executive-level hardware innovators better understand market trends and how to position for growth.”

For more information about attending or participating at HardwareCon, visit

For information about Parks Associates’ events, visit To speak with an analyst or to request data, contact Julia Homier at, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

About Hardware Massive

Hardware Massive is the leading global community platform for hardware innovators, thought leaders and the hardware ecosystem.

Through our Elevate! Virtual Accelerator Programs we empower startups to succeed by providing executive level mentorship and connections to valuable resources. We bring the community together for education, networking and deal-making through local chapter events and our annual franchise conference, HardwareCon.

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