Tuesday, March 31, 2020

More than one-third of US broadband households listen to podcasts weekly and 9% subscribe to an online news service

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services

A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19.

Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preferences, service spending, and value perceptions for video, music, and news services among differing consumer segments. The study finds that podcasts have a stronger appeal among younger consumers than older consumers and almost half of podcast consumers are heavy users, spending more than five hours per week listening. Podcast users are also very interested in bundling podcast services with video and music.

The research also reports that in 3Q 2019, 9% of US broadband households subscribed to an online news service.

“While news consumption is going up during the COVID-19 crisis and daily briefings, most online news outlets have provided their coverage free of charge or outside of the paywall, so the number of households subscribing to an online news service will likely not increase as much in the short term,” said Steve Nason, Research Director, Parks Associates said. “Long term, we will be tracking consumer trends to see if current events will drive broader online news consumption and subscription habits.”

Parks Associates is launching multiple surveys in April 2020 to quantify the impact of the COVID-19 outbreak on consumer behaviors, purchasing, and usage of connected devices and services, titled COVID-19 Impact on Communications and Entertainment and COVID-19 Impact on Telehealth and Independent Living. For more information, contact sales@parksassociates.com.

To request data or an interview, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

Next: Headphones and earphones likely to experience initial sales spike with work at home, home schooling, and entertainment-in-place
Previous: TV sets still dominate video entertainment, accounting for more than 50% of all video consumed

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2020 Parks Associates. All Rights Reserved.