64% of US broadband households report reconsidering aspects of home and lifestyle as a result of COVID-19 pandemic

New research from Parks Associates reveals COVID-19 has significantly impacted consumer behavior and has heightened concerns for safety and security, with 64% of consumers reconsidering at least one lifestyle change as a result of the pandemic. "Safe Space: Elevated Smart Home Use Cases during COVID-19,"a study of 10,000 US broadband households, identifies consumer intentions and actions to address heightened safety concerns, preferred providers and sources of information on smart home services, and special concerns for apartment renters.

“Consumers are making long-term lifestyle changes in response to the COVID-19 crisis,” said Patrice Samuels, Sr. Analyst, Parks Associates. “As consumers invest in their homes, adoption of smart home solutions is expanding. Connectivity provides new ways to solve problems, and consumers are willing to spend money to improve their day-to-day lives.”

COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions for these heightened needs. The research shows 61% of US broadband households are highly concerned about the health and safety of their children and 35% are very concerned about the health and safety of an aging loved one who lives alone or with a caregiver.

The research also notes 39% of US broadband households with a vacation or rental property are very concerned about the safety/security of that second property and 95% of them intend to purchase a smart home device in the next year. In addition, 60% of MDU renters report they are highly interested in at least one enhanced apartment feature, like keyless/touchless entry or bulk broadband services.

“Smart home device manufacturers and service providers are developing new solutions catered to the unique needs of MDUs, a key end-market segment for smart home brands,” said Elizabeth Parks, President, Parks Associates.  “There is a huge opportunity for US MDU property managers, with the potential to generate $1.9 billion annually for additional rental features and services.”

For more information on Safe Space: Elevated Smart Home Use Cases during COVID-19, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific data, please contact Rosey Ulpino at rosey.ulpino@parksassociates.comor 972-490-1113.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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