Tuesday, August 14, 2018

Parks Associates Hosts Open House Informational Session on the IoT and the Connected Consumer

Consumer IoT research firm to provide insights on the impact of connectivity on consumers at home during complimentary Dallas event

IoT research firm Parks Associates will host an informational session in Dallas, Texas, on Thursday, August 16, featuring the Parks Associates analyst team, with specialists in the smart home, connected health, energy, pay-TV and OTT services, digital media, and connected CE industries. This invite-only event will provide attendees with new insights on the connected consumer, including trends in sales channels, preferences for new innovations, and the impact of the IoT on living at home. The open house is designed to benefit IoT executives who design, manufacture, or promote advanced solutions for consumers.

Number of Smart Home Devices Owned

“More than one-fourth of U.S. broadband households have a smart home device now, and in 2021, U.S. consumers will buy more than 485 million connected devices,” said Elizabeth Parks, SVP, Parks Associates. “At this open house, Parks Associates analysts will discuss the factors driving this purchase behavior, including interest in new features like voice control, and the profound impact these devices will have on consumer behavior at home, at work, and on the go.”

Attendees will gain insights and research data on the smart home and connected entertainment markets. The schedule of events includes:

  • 1:00 p.m. - Meet and Greet
  • 1:15 p.m. - Welcome: Who is Parks Associates, and What Do We Do?
  • 1:30 p.m. - Growth of Smart Home: Consumer Trends in Health, Security, Smart Home Devices, and Platforms
  • 2:00 p.m. - Growth in Connected Entertainment: Consumer Trends in OTT, Pay TV, and Connected CE
  • 2:30 p.m. - Refreshments and Networking


To request an invitation, complete this form.

Further reading on Parks Associates’ research and insights:


For information about Parks Associates’ events, visit www.parksassociates.com/events. To speak with an analyst or to request data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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