Tuesday, August 15, 2017

Parks Associates releases new whitepaper examining top trends in global video marketplace

Research assesses future technology and strategy options for the IP-based video industry

Parks Associates today released a new whitepaper, Top 5 Video Trends in an IP-based World, which examines the factors that will significantly shape the future technology and strategy options considered by video industry players. The whitepaper, sponsored by Ooyala, shows how content producers are evaluating and planning for their changing future, including the potential benefits that IP-based technologies can provide for storytelling, user experience, and control over the content creation and delivery process.

“Increased viewing on connected devices, emerging OTT services, and struggles by traditional players in a new video marketplace are all changing the value chain in content creation,” said Brett Sappington, Senior Director of Research, Parks Associates. “Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the future of video production and delivery. There are multiple challenges in infrastructure, formatting, and interoperability, but many disparate content owners, from NFL teams to late-night talk shows, are experimenting with video apps, live streaming, and other IP-based systems in order to reach connected audiences.”

Average Weekly Number of Hours Livestreaming Video, by Platform | Parks Associates

"While audiences are flocking to new screens and platforms, it’s the content producers who have the most to gain in a new digital world,” said Belsasar Lepe, co-founder and SVP of products and solutions at Ooyala. “That's where new, IP-based solutions can help streamline production workflows and provide greater efficiency and flexibility to adapt as the market changes." 

Top 5 Video Trends in an IP-based World details the nuances that impact long-term success for the global video marketplace. According to the whitepaper, the five key trends most important for the video industry players include:

  • Users expect opportunities to interact with their content.
  • Global, IP-based video services will be the next big revenue pool for content makers.
  • Live TV is not dying; it is shifting to connected devices.
  • Consumers will demand new, diverse types of content.
  • Artificial Intelligence (AI) will play a key role in the future success of video services.

“Given the ongoing disruption within the video industry, the final story of the global video industry is yet to be written,” Sappington said. “Though Netflix, Amazon, and others lead in global coverage and subscriber volumes, opportunities remain for a variety of competitors to take their own place on the world’s stage alongside current giants. Because of their creative control over the content, creators can connect with audiences in unique ways, providing them with an important advantage in a market where differentiation will be the key to long-term success.”

To download this whitepaper, visit www.parksassociates.com/whitepapers/top-video-trends. To schedule an interview or to request data, contact Julia Homier at julia.homier@parksassociates.com, 972.996.0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

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