Monday, August 17, 2020

CONNECTIONS Community features insights from Ericsson, InstallerNet, Nokia, Smartcar, and Uplight focused on the connected car

41% of home security system owners are interested in vehicle monitoring as an add-on for home security systems

International research firm Parks Associates will feature new consumer research and insights from industry leaders representing Ericsson, InstallerNet, Nokia, Smartcar, and Uplight at the CONNECTIONS™ Community virtual event Connected Cars: Extending Functions in the Home, Wednesday, August 19, 11 a.m. CT.

Parks Associates launched the CONNECTIONS™ Community in 2020 as an online conference and networking experience focused on the connected home and IoT industries. The CONNECTIONS™ Community will host multiple special networking events over the next three months, leading up to the main virtual conference on November 10-12, which will bring together industry leaders to network and discuss the growing smart home market.

“Our research shows an early market opportunity to extend security services to the vehicle,” said David Drury, Research Director, Parks Associates. “More than 40% of home security system owners are interested in vehicle monitoring as an add-on for home security systems, and roughly the same percentage of security system owners are willing to pay at least $10 per month for these services.”

CONNECTIONS™ Sponsors include Sutherland Global Services,, Bitdefender, Cox, Intellithings, Cirrent, Everise, MMB Networks, ServiceLive, Zen Ecosystems, Firedome, Inspire, Mercku, Z-Wave, Aprilaire, Gadgeon, Sprosty Network, and Wi-Charge.

Connected Cars: Extending Functions in the Home includes insights on new crossover use cases between the smart home and the connected car and explores opportunities in solutions such as home/away modes, security system integration, EV charging efficiency, personalized comfort options, and entertainment-on-the-go.

The session features the presentation “Connectivity in the Car - The Present and the Future” by visionary speaker Jai Thattil, Head of Marketing - Nokia Technologies, Nokia, followed by panel discussion “Smart Home and the Connected Car: Creating New Value,” featuring the following speakers:

  • Tony Frangiosa, President and CEO, InstallerNet
  • Sahas Katta, CEO, Smartcar
  • Stellan Öhrn, Sales Director, BTEB IoT Connected Vehicles North America, Ericsson
  • Emilie Stone, GM for Demand Management Solutions, Uplight, Inc.

"The car is a new component of home automation. When you leave to work in the morning, you don't need to worry about turning off the lights and arming your security system. And when you get home at night, the heater turns on, and your smart kitchen starts preparing your dinner," said Sahas Katta, CEO, Smartcar. "I'm looking forward to sharing different ways in which smart homes and cars are becoming increasingly connected." 

The CONNECTIONS™ Community will host multiple special networking events leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking throughout the year.  

Parks Associates surveys 10,000 broadband households each quarter, providing a rich data set with trending for at least five years. The firm will feature its market insights and consumer data during the webinars and throughout the virtual event.

To request data or an interview, contact Rosey Ulpino,, 972-490-1113.


Parks Associates' 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place November 10-12, 2020, online, as part of the Virtual CONNECTIONS Community.

The annual CONNECTIONS™ conference hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact, call 972-490-1113, visit

Next: 42% of US broadband households now own a connected health device, including 15% that own a connected medical device
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