Tuesday, November 24, 2015

Parks Associates announces new research on the connected consumer in Europe

Adoption of Internet-connected CE is 57% of Western European broadband households

Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one smart home device and 57% own at least one Internet-connected CE device.

“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices,” said Stuart Sikes, President, Parks Associates. “Currently 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV. Regarding future purchases, 33% of these broadband households plan to purchase a smart home device in the next 12 months.”

Parks Associates will discuss its worldwide research and its implications at the tenth-annual CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer on 6-7 January at CES® 2016 in Las Vegas, NV.

Additional research on European broadband households:

  • Nearly 10% in the U.K., Germany, Spain, and France have a home control system.
  • Pay-TV adoption is 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France.
  • 33% of U.K. broadband households used the iPlayer online video service in the past 30 days.

Parks Associates’ new whitepaper Unlocking Growth of the European Smart Home addresses the current state of the connected home in Europe and strategies to drive growth among European consumers. The whitepaper is available for download at www.parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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