Wednesday, December 02, 2020

49% of US broadband households own a smart speaker or smart display

Webinar, sponsored by ULE Alliance, examines growing use of voice control for home security and automation

Parks Associates research finds 49% of US broadband households own a smart speaker or smart display, driving voice to the forefront of the connected home consumer experience. Parks Associates is hosting the complimentary webinar “Voice Controls and Smart Home: Optimizing Product Design,” sponsored by ULE Alliance, on December 3 at 11 am CT (9 am PT), to evaluate methods for product manufacturers and service providers to evaluate voice control technologies and integrate solutions into their offerings that will deliver high-quality design while ensuring quality of service (QoS).

“Voice control quickly captured consumer interest, driving smart speaker adoption with early use cases focused on quick information requests and music streaming,” said Jennifer Kent, Senior Director, Parks Associates. “However, the user experience across smart speakers varies greatly, so as voice control moves into more critical use cases, such as emergency detection and response, companies will need to ensure QoS with a well-designed solution to maintain consumer confidence.”

In this webinar, speakers will share leading approaches to integrating voice and data communication into smart products and services and the tradeoffs that product manufacturers and service providers make when deciding among these approaches.  The webinar features the following speakers:


Webinar Topics:

  • Consumer data on smart speaker/display adoption
  • Adoption and usage of multiple speakers per household
  • Voice as an interface for security systems and products
  • Benefits of combining voice and data for product design
  • Key metrics as OEMs and service providers evaluate standards for voice integration
  • Use cases that need reliable QoS
  • Two-way voice use cases


Parks Associates Consumer Data:

  • 74% of smart home device owners also own a smart speaker.
  • 18% of US broadband households report that COVID-19 has increased their interest in products and services that enable “touchless” control of smart home devices using voice control.


To request data or an interview, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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