Wednesday, December 09, 2015

15% of U.S. broadband households plan to buy wireless speakers by midyear 2016

Research firm forecasts industry trends for connected audio devices in 2016

New Parks Associates research shows 15% of U.S. broadband households plan to buy wireless speakers over the next 12 months, while 18% plan to buy earbuds and 16% plan to buy headphones.

“The smartphone has evolved into the primary interface for the connected home, and it is helping to create new app use cases for services such as Pandora and Spotify, which in turn drive interest in new connected audio devices,” said Brad Russell, Research Analyst, Parks Associates. “Nearly 50% of U.S. broadband households have bought headphones as a separate purchase, and the growth of premium brands, including Beats, Bose, Sony, and Sennheiser, shows consumers are interested in high-quality audio devices.”

Future Purchase Plans for Connected Audio Devices | Parks Associates

Parks Associates’ industry report Digital Audio for the Connected Consumer notes that 22% of U.S. broadband households currently own wireless speakers, reflective of consumer desire for the wireless mobile experience in the home. The firm’s 360 View: Mobility and App Economy reports that more than one-third of U.S. broadband households use their smartphones to stream music to a speaker or stereo system, with consumers ages 25-34 as the largest age group who stream music from smartphones to speakers.

“At the beginning of 2015, nearly 60% of U.S. broadband households that own speakers had a wireless speaker, and 42% of households that own headphones had a wireless pair of headphones,” Russell said. “We are seeing a willingness among consumers to spend on connected audio equipment in order to enhance the audio experience, add a wireless component to the audio setup in the home, and adopt a brand with the reputation for fashionable accessories and high-quality sound.”

Previously released audio research from Parks Associates:

  • 66% of U.S. broadband households use a streaming audio service.
  • Among all U.S. broadband households, 40% use a free service to stream audio, and 26% subscribe to a paid streaming audio service.
  • Amazon Prime Music is the top subscription music service among U.S. broadband households (10%), followed by Pandora One (6%), and Spotify Premium (4%).

360 View: Mobility and App Economy tracks consumers’ adoption and usage of mobile devices, services, and apps. This consumer study also analyzes consumer use of mobile data and mobile apps and explores how consumer access to and usage of mobile data will evolve in 2016 and beyond.

Digital Audio for the Connected Consumer profiles the leading streaming music services, comparing features, pricing, and strengths and weaknesses of Internet radio services and paid streaming audio services. The report also looks at growth trends and the future outlook for key audio devices, including headphones, soundbars, speakers, and streaming sound systems.

Both research deliverables are available for purchase. For more information, visit To schedule an interview with Brad Russell, or to request specific connected audio data, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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