Wednesday, June 15, 2011

IBM Presents New Study on Connected Consumers, Strategies for Cloud-enabled Smart Homes in Special Session at CONNECTIONS™

New Services, Connected Devices and Content create challenges for device manufacturers

Parks Associates today announced IBM will host the special session "Smart Home Unified by Cloud" at CONNECTIONS™: The Digital Living Conference and Showcase on Wednesday, June 29. This session will address the expanding demands of the consumer experience, driven by the growing complexity of connected CE and digital content.

IBM is a Platinum Sponsor of CONNECTIONS™, hosted by international research firm Parks Associates on June 28-30 at the Santa Clara Convention Center. IBM panel session, "Smarter Home Unified by Cloud," will be held on Wednesday, June 29, 2011 at 1:30 pm and will be moderated by Scott Burnett, Director, Global Consumer Electronics Industry, IBM. The session focus is on use cases and services that enable an ecosystem of partners and new paths to revenue and includes the following speakers:

Paul Brody, Global Industry Leader, Electronics, IBM
Oliver Goh, CEO, Shaspa Research Ltd.
Robert Stepanian, Ph.D., CEO, NexStep, Inc.
Bob Scaglione, Chief Marketing Officer, Sharp Electronics Corporation
Russell MacAdam, Director, Office of Product Development, Lutron Electronics Co., Inc.

For additional information on the IBM panel session, visit

"Between 2011 and 2015, the number of connected home network nodes worldwide will surge from 1.7 billion to 8.2 billion," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "These new classes of devices and systems will create immense demand for ubiquitous content access. Moving services to the cloud is the next logical step, and IBM's insight in this area is invaluable as companies seek to simplify this multidevice environment while gaining a competitive edge with convenient and innovative solutions."

U.S. consumers place significantly greater importance on Internet connectivity, device interoperability, content/service availability, and customer service as criteria for future purchases versus past purchases, according to IBM's whitepaper “The connected consumer challenge: Extending the electronics experience through services.” IBM will feature this whitepaper at CONNECTIONS™, highlighting insights and research to guide electronics companies and manufacturers in providing compelling service experiences to consumers. The whitepaper is available to download at

For information on CONNECTIONS™, visit


Parks Associates' 26th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference in May 2022 and multiple virtual sessions hosted throughout 2022. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2022 features an in-person conference on May 17-19, 2022, with virtual sessions on February 16, April 14, August 18, October 20, and November 10. For more information, contact, call 972-490-1113, visit

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Next: AT&T Mobility and Consumer Markets President to discuss influence of wireless in emerging devices, smartphones, tablets at CONNECTIONS™
Previous: CONNECTIONS™ welcomes 100+ industry executives


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