Tuesday, March 26, 2013

Connected cars driving consumer M2M market as number of subscribers with embedded vehicle connectivity to double in 2013-2016

New Research Announced in “M2M: The Next Billion Mobile Connections” Webcast

Connected cars are a significant area for consumer-based M2M (machine-to-machine) growth, according to new research from Parks Associates, which projects by 2017, 17.6 million consumers will subscribe to embedded connected vehicle services such as General Motors' OnStar and Chrysler's UConnect Access. The international research firm predicts 47% of all new vehicles sold in the U.S. will have embedded cellular modules by 2017.

Parks Associates' new report M2M: The Next Billion Mobile Connections examines the early market for M2M deployments in the consumer markets where multiple devices exchange data without manual human intervention, including connected cars, e-readers such as Amazon's Kindle, and wireless health devices.

"Mobile network operators (MNOs) such as Verizon, AT&T, and T-Mobile see M2M as a way to diversify their revenues and secure a strong foothold in this early market, particularly in the auto industry," said Parks Associates Analyst Jennifer Kent, who will host a webcast Thursday, March 28, titled "M2M: The Next Billion Mobile Connections." "MNOs can leverage their relationships with module manufacturers, app developers, and consumers to provide auto OEMs with valuable integration services, thereby generating service revenues on top of network access fees."

Parks Associates research - Connected Cars, Consumer Forecasts

The consumer-facing aspect of the M2M auto industry started with the launch of GM's OnStar service in 1996. Auto companies like Ford and Nissan have relied on smartphones for other connected services but are now rolling out embedded modules in electric car models to provide core assistance and navigation services, including performance and diagnostics information and remote control of the vehicle’s locks, horn, and temperature remotely.

“The M2M market for consumers has seen steady growth over the past decade and is shaping up for a bright future,” Kent said. “Declining sensor and networking costs, increased interest from MNOs, expanding use cases, and new business models are converging to drive the M2M industry forward. To reach the next stage, industry players are pushing beyond the custom, proprietary nature of the M2M industry and establishing M2M models that enable interoperability and scalability.”

M2M: The Next Billion Mobile Connections examines this growing market and the impact of MNOs' resources, scale, and marketing power as they pursue consumer-facing M2M initiatives. 

Visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113 for information.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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