Access and Entertainment

Friday, November 18, 2022

83% of US internet households subscribe to at least one OTT service, while 45% subscribe to traditional linear pay TV

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization

Parks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm’s new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, dev ...read more

Monday, November 14, 2022

23% of ad-supported OTT service users say they often click on ads or purchase items in those ads

New industry report addresses factors driving growth in ad-based online video

Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The research report Ad-Based OTT: Growth in FAST and AVOD Services explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer prefere ...read more

Wednesday, September 14, 2022

68% of internet households watch NFL games throughout the season

The research firm’s OTT Video Market Tracker highlights current market trends and activities

The latest update of Parks Associates’ OTT Video Market Tracker analyzes the NFL+ launch and the market context for the NFL’s streaming service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68% of internet households watch NFL games throughout the season, making football the most widely ...read more

Thursday, July 14, 2022

40 million households trialed and subscribed to at least one OTT service in the first half of 2021

OTT: Perception, Use, and Business Models highlights viewer preferences for OTT business models and conversion rates for OTT trials

International research firm Parks Associates’ new consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.

...read more

Tuesday, June 21, 2022

By 2024, traditional pay-TV services will decline to 76.7 million households, a 27% drop since 2014

New industry report analyzes how current top trends in the video services market will affect the industry in the future 

A new Parks Associates report, Video Services: State of the Marketreveals that pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm forecasts that traditional pay TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.

“There ha ...read more

Monday, May 09, 2022

61% of livestreaming viewers watch sports, the most popular type of livestreamed content

New research highlights increasing consumer consumption of livestreaming video 

Parks Associates’ new video research, found in Quantified Consumer: Livestreaming: The Next Hot Video Market, finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one percent of livestreaming users have recently watched a live sporting event online, while newscasts, the second most popula ...read more

Thursday, April 21, 2022

59% of OTT subscribers prefer unified bundles that combine their OTT services and other household subscriptions

New study examines consumer adoption of OTT service bundles via a home service provider

Ahead of NAB next week, Parks Associates announced a new study, Home Service Bundles: OTT as a Value-Added Service, which reveals 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered. The consumer study e ...read more

Thursday, April 07, 2022

Amazon Prime Video penetration rate is 45% as streaming giant competes to remain among Big Three in OTT video

The research firm’s OTT Video Market Tracker highlights current market trends and activities

New consumer research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of US internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase.

“Amazon's Prime pricing rise, the fou ...read more

Page(s):   of   15 Next
© 1998-2022 Parks Associates. All Rights Reserved.