Access and Entertainment

NBCUniversal’s Peacock had a disappointing launch in summer 2020 due to unavailability on key platforms and a lack of appealing exclusive content to drive initial engagement. After finally adding Roku and Amazon Fire, Peacock has gradually risen in the OTT market through the addition of appealing content, including WWE’s library, the day-and-date streaming release of Boss Baby: Family Business , and the upcoming coverage of the Olympic Games that was initially intended as a...
 
by Liam Gaughan | Jul. 12, 2021
Tags: digital content, OTT, pay TV
In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims to be the dominant content provider for Spanish-language content, and the corporation has its eyes on global expansion with the announcement of a new streaming service. Univision will launch a...
 
by Liam Gaughan | Jun. 30, 2021
Tags: digital content, digital media, OTT

The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal announced this week that the streaming service will launch on Amazon devices starting June 24. Peacock will be compatible on all Fire TV devices, including Fire TV Stick 4K, Fire TV Stick Lite, Fire TV...
 
Parks Associates’ 4 th  annual  Future of Video: OTT, Pay TV, and Digital Media  series is proud to announce Symphony MediaAI as their research sponsor.  Symphony MediaAI is the leading provider of financial management services and is rapidly emerging as a leading provider of AI-powered technology solutions that help accelerate revenue growth for the global media industry. Symphony MediaAI experts develop proven software solutions for revenue...
 
by Parks Associates | May. 3, 2021
Tags: digital media, OTT, pay TV

T-Mobile launched a unique strategy to target cord cutters through distinct content offerings when it unveiled its vMVPD service TVision in November. Despite the steady growth of the online pay-TV market, TVision courted controversy early on when content providers filed complaints over T-Mobile’s separation of channels between its VIBE and LIVE plans. Providers including ViacomCBS, NBCU, and Discovery stated that TVision’s inclusion of their channels on the skinnier VIBE ($10/month)...
 
by Liam Gaughan | Apr. 5, 2021
Tags: digital content, OTT, streaming
Parks Associates is hosting the next Future of Video: OTT, Pay TV, and Digital Media Conference on May 5 discussing Beyond the Theater and New Windowing Strategies. Event sponsors include: Everise, Deltatre, Brightcove, Bitmovin, and Metrological.  Prior to 2020, the traditional content windowing process for new theatrical releases had remained relatively the same for decades upon decades. Movie theaters were the primary channel for first-run movie titles and the...

Change is the new normal for the video services market as the relationship between content, consumers, and services is constantly shifting.Parks Associates research reveals that the overall annual OTT churn rate is 38% for broadband households in the US. Taking this into consideration, services have to transform their operations to reduce costs, meet future demand, and support new business models. In this ever-changing environment, it is critical for content and streaming providers...
 
by Parks Associates | Apr. 1, 2021
Tags: OTT, pay TV, streaming
The $48.5 billion purchase of DirecTV by AT&T in 2015 collided with a rise in cord cutting that dominated the video market. The six years that has followed saw an emergence in video streaming services as an alternate to traditional TV packages that resulted in major losses for AT&T’s premium TV services. AT&T was in a difficult position with its legacy video assets and has invested its future in its flagship streaming service HBO Max. AT&T’s sale of a 30% stake...
 
by Liam Gaughan | Feb. 26, 2021
Tags: cord cutting, OTT, pay TV, streaming


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