Access and Entertainment

The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week. Join us for a complimentary and interactive webinar,  TV’s Journey to the Cloud , on  Tuesday, August 25, 2020  at  11:00 a.m. CT , co-hosted with  Kaltura . Industry experts Nuno Sanches ,...
 
by Parks Associates | Aug. 24, 2020
Tags: cloud services, pay TV, Webcast
The COVID-19 health crisis has fundamentally impacted the lifestyles and routines of all consumers. Shelter-in-place orders and work-at-home mandates have driven in-home video consumption to unprecedented levels, with nearly 3 in 10 US broadband households reporting an increase in usage of online video services and nearly 1 in 5 reporting an increased use of pay-TV services. Parks Associates’ new whitepaper,  Optimizing the Smart TV Experience , in cooperation...
 
by Parks Associates | Jun. 26, 2020
Tags: pay TV, smart TV, TV Everywhere

The entertainment industry has experienced significant turmoil in the past five years. Pay-TV cord-cutting and shaving continue, with adoption dropping from a high of 87% of US broadband households in 2014 to 73% in 2020. During the same period, OTT services exploded to more than 200 in the US market alone, and adoption grew from 55% to 76% in the US. Viewing platforms diversified, with content available across a variety of connected video and computing devices. Yet, in the midst of...
 
by David Drury | Jun. 3, 2020
Tags: OTT, pay TV, TV Everywhere
The COVID-19 crisis is having a significant impact on video consumption with a large percentage of new subscribers adding video services. OTT services with significant gains in subscribers include Apple TV+ and Disney+, which is unsurprising given their recent launches into the market. OTT service providers are tapping into the captive at-home video consumer base brought on by shelter-in-place orders and work-at-home mandates. The combination of free content, promotional...
 
by David Drury | May. 28, 2020
Tags: cord cutting, COVID-19, OTT

Internet service providers (ISPs) are in the midst of a significant sea change. ISPs must support the quickly evolving internet access demands across the globe brought on by the COVID-19 crisis. They are being called on to keep consumers and businesses connected, and are suspending data limits, waiving late fees, halting service termination, opening public Wi-Fi hots spots, and providing free broadband service among other measures to assist the public. From Parks Associates Q1 2020...
 
by David Drury | May. 11, 2020
Tags: broadband, COVID-19, OTT
The pay-TV industry has faced immense pressure since the era of streaming video on-demand. As Netflix, Amazon Prime Video, Hulu, and even YouTube became increasingly popular, other streaming services continued to emerge. Suddenly, expensive contracts to receive hundreds of channels with only a handful of interest no longer appeals. However, a when Sling TV debuted in 2015, a new model emerged offering a lower price and a curated selection of channels with no commitment .   ...
 
by Parks Associates | Apr. 21, 2020
Tags: broadband, streaming, Wi-Fi

The COVID-19 crisis has fundamentally impacted the daily operations and strategies of companies across all business verticals and the lifestyles and routines of consumers. The dynamic changes currently developing in the OTT video space, for both the industry and consumer side alike, are illustrative of the profound effect the crisis is having on daily life. Parks Associates monitors and analyzes the OTT video space for our OTT Video Market Tracker , along with multiple other...
 
by Steve Nason | Apr. 8, 2020
Tags: coronavirus, COVID-19, OTT
The COVID-19 pandemic has radically altered work routines for everyone. With “non-essential” employers mandating remote work, many of the connected services and solutions Parks Associates studies are now essential in ensuring everyone in the household can work from home and entertain-in-place. 360 View: Broadband Services in the US , a Parks Associates study of 10,000 US broadband households in Q3 2019, reports that 76% of US broadband households said life would be much more...
 
by Steve Nason | Apr. 3, 2020
Tags: broadband, connected CE, home networks, OTT


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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