Digital Media

Tuesday, July 16, 2019

Parks Associates forecasts $12.5B in lost revenue in 2024 due to pay-TV and OTT piracy and account sharing

Consumer research examines consumer preferences for various piracy behaviors 

Parks Associates research forecasts that in 2019, OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing. 360 Deep Dive: Account Sharing and Digital Piracy reports this number will grow to $12.5 billion in 2024, a growth rate of 38%. Currently 27% of US broadband households engage in some form of piracy or account sharing.

“Piracy is a complex issue tha ...read more

Wednesday, March 20, 2019

Average household spending on subscription OTT streaming services has held steady for the past three years

Webcast from Parks Associates and Swrve analyzes key strategies to design successful OTT services

Parks Associates’ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of co ...read more

Thursday, March 07, 2019

52% of broadband households report watching internet video on a connected TV

Consumer study addresses content consumption among today’s connected consumers  

Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet. 360 View: Digital Media and Connected Consumers also finds that watching TV or movies at home is the most popular leisure activity among U.S. broadband households, with 55% se ...read more

Wednesday, January 23, 2019

310 million households worldwide will have more than 586 million OTT video service subscriptions by 2024

New report explores global trends in OTT video services 

A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least one OTT service at home at the end of 2018.

“The U.S. leads in adoption of subscription OTT servic ...read more

Wednesday, November 28, 2018

Consumers are far more likely to recommend online pay-TV than traditional pay-TV services

Parks Associates study shows positive NPS for online pay TV, negative for traditional pay-TV 

New U.S. consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19. 360 Deep Dive: Churn and Retention in Pay TV notes this NPS represent a slight drop for pay-TV providers, which scored -15 in 1Q 2018, although some providers such as Optimum and DISH improved their individual scores. By comparison, the average ...read more

Wednesday, November 07, 2018

Parks Associates Announces 2018 Top 10 U.S. Subscription OTT Video Services

Top five includes Netflix, Amazon, Hulu, HBO, and Starz, all propelled by original content

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots, with HBO Now and Starz moving into the top five.

  1. Netflix
  2. Prime Video Users (Amazon Prime)
  3. Hulu (SVOD)
  4. HBO Now
  5. Starz
  6. ...read more

Wednesday, September 05, 2018

Overall rate of OTT video service cancellation steady at 18%

Parks Associates, Swrve, and Comcast Technology Solutions to address overcoming subscriber churn in the OTT video service landscape

Parks Associates research finds the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at approximately 18%. The firm will examine the unique challenges in addressing subscriber churn in the OTT video service landscape and how providers can make their services invaluable among ...read more

Thursday, July 12, 2018

Consumers watch more than two hours of alternative video on a computer each week

 Market research firm examines how alternative content is threatening pay TV

New video research from Parks Associatesrtoday reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that ...read more

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