Future of Video

Thursday, March 25, 2021

Average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in 2020

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore expansion of OTT video services, churn rates, and impact of COVID-19 on video services

Parks Associates will host the first 2021 session for the fourth annual Future of Video: OTT, Pay TV, and Digital Media on March 31, “Evolution of vMVPDs: Finding Success,” featuring a visionary presentation from VIDGO, an interactive Q&A session with Frndly TV, and a panel with Metrological, Philo, ...read more

Tuesday, February 09, 2021

55% of pay-TV households consider live sports important in decision to keep their pay-TV service

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore expansion of OTT video services, churn rates, and impact of COVID-19 on video services

Parks Associates today announced the topics for the fourth annual Future of Video: OTT, Pay TV, and Digital Media, with virtual sessions and networking opportunities taking place March 31, May 5, June 9, July 28, October 6, and December 14-15, 2021. New research from Parks Associates finds 55% of pa ...read more

Tuesday, December 15, 2020

20% of US broadband households use ad-supported OTT services, and 15% use freemium services

Crunchyroll, MediaKind, Roku, Tubi, XUMO, and more share insights at Future of Video

Parks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models. The research firm will feature its new data, speaker Andrea Clarke-Hall from Tubi, Inc.,and a live panel on the “Rise of Ad-based OTT Services”  ...read more

Monday, December 14, 2020

25% of US broadband households prefer to watch new movies on an online subscription service

Bloomberg Media, ViacomCBS, CobbleCord, Starz, Verimatrix, Cox Communications, fuboTV, Philo, and more share insights at Future of Video

New research from Parks Associates finds 25% of US broadband households now prefer an OTT subscription service to watch new movies, while 24% still prefer movie theaters to experience first-run movie titles. The firm is hosting the virtual conference Future of Video: OTT, Pay TV, and Digital Media this week, on December 14-16, starting with ...read more

Thursday, December 10, 2020

Nearly one in ten US broadband households cancelled at least one video service during the COVID-19 crisis

Revry, ESPN, Comcast, Liberty Global, VIZIO, A+E Networks, Fandango, You.i TV, Intel Sports, NFL, and Newsy discuss importance of content and sports programming at Future of Video

Parks Associates research finds that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service, due in large part to the cancellation of sports programming. The research firm will host ...read more

Wednesday, December 09, 2020

47% of US broadband households subscribe to Amazon Prime Video

Amazon, Cinedigm, Kaltura, Reelgood, TiVo, and more share insights at Future of Video

OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US. The international research firm will host the third annual Future of Video: OTT, Pay TV, and Digital Media, a virtual conference on December 14-16, featuring the session “Age of Video Aggregation, ...read more

Tuesday, December 08, 2020

Churn rate drops to 38% among OTT services and 49% among vMVPDs

Wicket Labs, Deltatre, Penthera, Crackle Plus, and Pure Flix share insights at Future of Video

New Parks Associates research finds the overall annual churn rate for OTT services, representing those subscribers who have cancelled a service as a percentage of the current subscriber base, dropped from 46% in 3Q 2019 to 38% in 3Q 2020. As a subset of subscription-based OTT services, vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020. The research firm ...read more

Friday, December 04, 2020

Roughly 40% of US broadband households have trialed at least one OTT video service during the COVID-19 crisis

Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce Industries, and Viaccess-Orca to share strategies to improve OTT service retention at Future of Video

The third annual Future of Video: OTT, Pay TV, and Digital Media, hosted virtually by Parks Associates on December 14-16, features Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce, and Viaccess-Orca in a special session examining strategies to leverage user data to improve service retention. Par ...read more

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