Mobility and Apps

Thursday, June 14, 2018

Nearly 50% of U.S. smartphone owners watch streaming video on their smartphone

New mobile research snapshot examines coming shift to 5G network infrastructure

Parks Associates today released Market Snapshot: Smartphones and Mobile Services, which shows nearly 50% of smartphone owners in U.S. broadband households stream video on their phone, creating more demand for high-speed mobile connections as the mobile service industry is preparing to shift to 5G network infrastructure.

“Video streaming is increasingly common among mobile consumers,” said Kr ...read more

Wednesday, February 28, 2018

57% of U.S. broadband households are interested in voice control in their cars

Voice control emerging as next key value-add for auto industry and connected cars

New connected car research from Parks Associates finds 57% of U.S. broadband households are interested in voice control features for their car, with interest highest among consumers who already own smart speakers or use voice recognition on their smartphones. Connected Car Features and Interest notes that interest in voice control is particularly high among consumers planning to buy a car soon. ...read more

Monday, January 22, 2018

Mobile carrier strategies evolving to focus on value-added and OTT video services

Research firm finds the highest net promoter scores (NPS) are among prepaid services and low ARPU subscribers

New research from Parks Associates finds only 14% of U.S. mobile subscribers switched providers as the most recent change to their mobile service plan. Mobile Service Churn: Managing Consumer Expectations reports that, despite intense efforts by Sprint, T-Mobile, Verizon, and AT&T to lure new subscribers, only 39% of mobile subscribers have made a plan change in the ...read more

Tuesday, October 31, 2017

Apple and Samsung smartphones widen lead over LG and Motorola

Apple owns 47% brand share among existing smartphone units

Parks Associates announced new research today in smartphone ownership showing that Apple and Samsung have widened their brand share lead over LG and Motorola among the installed base of smartphones in the U.S. The international firm shows that LG has fallen to just 9% of consumer-reported brand share, behind Apple (47%) and Samsung (29%).

“Samsung’s market share has held at approximately 30% of the installed smar ...read more

Wednesday, October 04, 2017

9% of U.S. broadband households likely to purchase smart watch in the next year

New research from IoT firm shows smart watch adoption increases to 14%, while tablet adoption peaks

Parks Associates announced new IoT research today showing a continued increase in adoption of smart watches, with adoption reaching 14% in Q2 2017. The firm’s research also shows that smartphone adoption has remained stable since 2016, while tablet adoption may have peaked after reaching a high of 72% in Q1 2016.

“Although smart watches have not become mainstream yet, purc ...read more

Monday, June 19, 2017

Monthly Wi-Fi usage increased by 40% in U.S. smartphone households

Industry webcast featuring Parks Associates, Cirrent, and Comcast examines role of Wi-Fi in the IoT

Parks Associates research finds U.S. smartphone users reported a 40% increase in monthly Wi-Fi data consumption in 2016, with Wi-Fi usage increasing faster than mobile data usage. Over two-thirds use more than 3GB per month, and mobility combined with increasing numbers of connected smart home devices will put added pressure on the wireless home network to maintain quality of ...read more

Thursday, March 02, 2017

Nearly 20% of smartphone users use a mobile payment app at retail locations

New mobile research shows PayPal is overwhelmingly the most used payment app, followed by Starbucks

New mobile research from Parks Associates shows that nearly 20% of U.S. smartphone users have used a mobile payment app at a retail location. 360 View: Mobility and the App Economy notes PayPal is overwhelmingly the most used payment app, with 63% of payment app users choosing this payment solution, compared to 38% who use the Starbucks app.

“PayPal had an enormous online ...read more

Thursday, February 23, 2017

10% of U.S. broadband households likely to cancel their fixed broadband Internet service over next 12 months

International research firm announces new mobile and consumer research ahead of Mobile World Congress

New consumer research from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current m ...read more

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