Research

Wednesday, January 03, 2018

Nearly one-half of consumers with insurance are interested in receiving additional services from their insurance provider

New smart home research evaluates potential for insurance providers to become channel for smart products

New research by Parks Associates shows that 40-50% of consumers with either homeowners or renters insurance are interested in receiving additional services, such as restoration and maintenance services, from their insurance provider. Insurance Opportunities in the Connected Home explores the convergence of smart home technologies and insurance services as a way to generat ...read more

Thursday, December 07, 2017

Parks Associates and TiVo Examine Top 5 IPTV Challenges in Industry Webcast

44% of U.S. broadband households have two or more connected video entertainment devices

Parks Associates will host the industry webcast “Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services” on Tuesday, December 12, to examine the challenges for operators in providing IPTV services as consumers view content across managed set-top-boxes (Linux, Android TV, ASOP) and their devices (Apple TV, Amazon Fire, Roku, mobile, and web).

Sponsored by TiVo, this web ...read more

Tuesday, December 05, 2017

User experience becomes key focus for smart TVs and streaming media players

Consumer entertainment and IoT research firm releases Smart TV Market Snapshot ahead of CONNECTIONS™ Summit at CES

A new Market Snapshot from Parks Associates finds that makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. According to Parks Associates’ “Market Snapshot - Smart TVs & the User Experience,” 45% of U.S. broadband households have a smart TV, which is now the most common ...read more

Thursday, November 30, 2017

More than one-half of OTT-subscribing households pay for multiple OTT video services

IoT research firm reveals consumers who pay for subscription OTT services are more likely than non-subscribers to watch free video services

Parks Associates today released new OTT research showing that more than 50% of U.S. OTT subscription households subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.

“Not only are more households subscribing to OTT video s ...read more

Wednesday, November 29, 2017

U.S. households will buy more than 10 million smart home controllers in 2021

Smart Home Tracker notes a shift in smart home sales strategies from Amazon and Google

Parks Associates announced new smart home research today showing 26% of smart home owners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making this channel the most commonly used among U.S. consumers. By 2021, more than 10 million smart home controllers will be sold in the U.S., and more than eight million will be sold through retail ...read more

Tuesday, November 28, 2017

Nearly 50% of U.S. broadband households use a personal assistant through an application or dedicated device

New whitepaper examines voice-first landscape and role of voice to alleviate complexity in the smart home user experience

Parks Associates recently released a new whitepaper, Enabling Voice in the Smart Home, with research showing 49% of U.S. broadband households use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience. The whitepaper, sponsored by the ULE Alliance, examines the influence of the voice-first interf ...read more

Tuesday, November 14, 2017

Nearly 50% of millennials / Gen Z plan to buy a smart home or CE device this holiday season

Video door bells and voice-enabled speakers are popular smart home gifts

Parks Associates’ holiday shopping research shows millennials will lead the smart home and CE purchasing the holiday season, with 46% reporting high intentions to buy at least one device and 36% planning to give one as a gift. The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high in ...read more

Thursday, November 09, 2017

Parks Associates Announces 2017 Top 10 U.S. Subscription OTT Video Services

HBO Now, Starz, and Showtime all moved up in the list while Netflix, Amazon, and Hulu maintain top three slots 

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers. Netflix, Amazon, and Hulu continue to hold the top three slots while HBO Now made a significant move into the top five.

  1. Netflix
  2. Amazon Video (Amazon Prime)
  3. Hulu (SVOD)
  4. MLB.TV
  5. ...read more

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