Research

Wednesday, November 23, 2022

Impact of growing smart home ecosystem on energy management solutions addressed in new research whitepaper

Nearly one-third of US internet households report intentions to purchase a smart energy device in next six months

A new Parks Associates whitepaper, Next Frontier of Smart Energy Management, reports strong consumer purchase intentions for smart energy devices—almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months. The whitepaper, developed in partnership with SmartThings, addresses how connected technol ...read more

Friday, November 18, 2022

83% of US internet households subscribe to at least one OTT service, while 45% subscribe to traditional linear pay TV

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization

Parks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm’s new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, dev ...read more

Monday, November 14, 2022

23% of ad-supported OTT service users say they often click on ads or purchase items in those ads

New industry report addresses factors driving growth in ad-based online video

Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The research report Ad-Based OTT: Growth in FAST and AVOD Services explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer prefere ...read more

Thursday, November 10, 2022

Parks Associates announces inaugural executive conference Smart Spaces: Apartments, Hospitality, and Community Living

84% of property managers/owners intend to install internet-connected devices on at least one property in the next 12 months

Parks Associates today announced a new event, Smart Spaces: Apartments, Hospitality, and Community Living, with the inaugural session “Tech-Enabled Buildings: Driving Next-Gen Services” taking place virtually on November 17. In 2023, Smart Spaces will feature multiple virtual sessions and an in-person conference at the Hilton Granite in Dallas, Texas, o ...read more

Thursday, November 03, 2022

Parks Associates releases new research whitepaper examining tech solutions to improve school safety and threat response

Personal safety a growing concern: Nine million US internet households report using smart tags

Parks Associates today released a new whitepaper, Leveraging Tech to Improve Safety and Security in Schools, highlighting insights on how schools can better respond to security threats by utilizing quick-acting access control and emergency response paired with communicated intel.

“Technology has an essential role in school security,” said Elizabeth Parks, President and CMO, Par ...read more

Wednesday, November 02, 2022

Security dealers have new opportunities to take control of Wi-Fi network, reducing costs and driving new revenue opportunities

New whitepaper in partnership with Johnson Controls addresses support and pervasive wireless connectivity issues

Parks Associates today released the whitepaper Control the Network, Control the Costs: Solving the Wi-Fi Problem in Home Security, developed in partnership with Johnson Controls. New research from Parks Associates shows a growing demand for smart home products through security system providers, but technical challenges with Wi-Fi are pervasive. Fifty-one percent o ...read more

Monday, October 31, 2022

Over one-third of smart home device owners experienced technical difficulties in 2022

New whitepaper developed in partnership with RouteThis addresses impact of self-service tools on the user experience and provider support costs

Parks Associates’ latest consumer research reports over one-third of smart home device owners experienced technical difficulties in 2022. The firm’s new whitepaper, Self-Service Support: Improving Home Automation, developed in partnership with RouteThis, addresses support needs across the connected home at the network and device leve ...read more

Thursday, October 27, 2022

Nearly 40% of US internet households report owning some security solution

Residential Security Tracker highlights current landscape of residential security market, including new trends and product announcements

Parks Associates’ most recent update of its Residential Security Tracker assesses the residential security market, offering insights on security players’ expansion into the MDU market and the latest trends and industry news. Consumer research featured in the Residential Security Tracker reveals that in Q2 2022, nearly 40% of US internet hou ...read more

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