Thursday, Oct 8th | 2026
Turning Connected Data into Business Value
Sponsored by Ayla Networks
Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization.
Join Parks Associates and Ayla Networks for a discussion on how consumer brands and solution providers are using connected device sourced data to strengthen customer engagement, improve product performance, and create new service opportunities. Panelists will examine how companies collect, analyze, and act on connected device data while addressing scalability, privacy, and long-term platform strategy. We will also explore how these organizations are leveraging device, mobile, and cloud data to increase brand value and customer loyalty.
Thursday, October 8, 2026
Turning Connected Data into Business Value
Moderator
Elizabeth Parks
President & CMO
Parks Associates
Moderator
Elizabeth Parks
President & CMO | Parks Associates
Parks Associates mission is to help companies navigate the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, and executive conferences. With over two decades of dedication to the company, Elizabeth Parks, President and Chief Marketing Officer, has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the broadband, entertainment, connected home and SMB industries.
Elizabeth's commitment to Parks Associates' overarching mission is unwavering. Parks Associates provides clients with the most comprehensive consumer and industry research and analysis to empower businesses to make informed decisions in an ever-evolving landscape.
Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano Texas with her husband and three children.
John Grady
Chief Executive Officer
Ayla Networks
John Grady
Chief Executive Officer | Ayla Networks
John is the Chief Executive Officer of Ayla Networks. He was previously responsible for Ayla’s sales organization and ecosystem partner relationships. Before that, he was Head of Sales at Mosaic, the leading provider of clean energy fintech solutions. He also held global sales leadership positions at ChargePoint (CHPT), the leader in electric vehicle charging solutions, as well as Pace PLC, where he was responsible for the Software and Services Sales organization acquired by ARRIS in 2016. John graduated from Boston College with a B.A. in Economics, and later from the Kelly Graduate School of Business at Indiana University, where he earned his MBA with a concentration in Finance. John began his career at the private banking firm Brown Brothers Harriman & Co., and then at Covad Communications, where he led the Customer Operations and Product teams for over six years. He lives in San Jose, California.
Mazen Labban
Vice President, IoT Leader
Culligan
Mazen Labban
Vice President, IoT Leader | Culligan
Mazen Labban, Vice President, IoT Leader, Culligan
Burc Sahinoglu
CTO
Owlet Baby Care
Burc Sahinoglu
CTO | Owlet Baby Care
Burc Sahinoglu, CTO, Owlet Baby Care
Drawing on Parks Associates B2B, consumer, and industry research, along with real-world examples from connected device manufacturers, this session will explore practical approaches for converting connected data into measurable business value and building the next generation of intelligent connected products.
Key Takeaways
- Why connected device data remains one of the industry's most underutilized assets
- How AI, cloud, and edge computing work together to create actionable intelligence
- Reducing support costs while improving customer satisfaction through predictive insights
- Creating new service, maintenance, and replenishment opportunities from connected products
- Best practices for balancing data collection, privacy, scalability, and ROI
- How connected intelligence is creating value across consumer and commercial deployments
Tuesday, May 4th | 2027
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CONNECTIONS™: The Premier Connected Home Conference
The leading executive conference focused on the connected home returns to Santa Clara, California, in 2027. Agenda will be posted soon.