Agenda

18
Nov
2025

Future of Video: Business of Streaming

In-Person

Nov 18th | 2025 - Nov 20th | 2025

Future of Video: Business of Streaming

In-Person
Add to calendar

NOV 18: Consumers and the Expanding Streaming Ecosystem; NOV 19: Audience Growth and Monetization in a Saturated Market; NOV 20: Innovation, Technology, and the Future of Streaming

Tuesday, November 18, 2025

12:00 PM PT

Registration Open

1:00 PM PT

Opening Session: State of the Streaming Market

Jennifer Kent
Vice President, Research

Parks Associates

This session opens with strategic context around streaming’s maturing dynamics, highlighting subscriber saturation, rising costs, and emerging monetization trends. It offers a data-driven look at how services are repositioning for sustained growth in a volatile market.

1:30 PM PT

Hybrid Models & Evolving Monetization: AVOD, SVOD, and FAST

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Steven Chang
Head of Product Marketing

Philo

As hybrid monetization becomes the norm, providers are balancing cost-conscious consumer demand with the need for ad revenue and upsell pathways. This discussion explores how platforms structure pricing, tiers, and bundles to optimize reach and profitability.

2:15 PM PT

Platform Expansion: OS Ecosystems, Gaming, and Smart Home

Michael Goodman
Senior Analyst

Parks Associates

Entertainment is extending beyond content into ecosystems, where OS control, device integration, and cross-category experiences create new strategic advantages. Hear how players are positioning within these environments to gain share of audience attention and advertising.

2:30 PM PT

Networking Break

2:45 PM PT

Discoverability & Engagement: Solving the Content Navigation Crisis

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Liz Riemersma
Vice President - Strategy, Business Development & International

DISH & Sling TV

Fragmentation is fueling churn and frustration, pushing platforms to solve discoverability through UI innovation, universal search, and smarter recommendation engines. This session addresses how improving content navigation can also improve retention and platform economics.

3:15 PM PT

Special Session

3:45 PM PT

AI in Entertainment: Personalization, Discovery & Device Optimization

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

AI is reshaping how entertainment is curated, delivered, and monetized—fueling more personalized experiences and efficient revenue models. Learn how AI is being applied across discovery, ad targeting, and cross-device engagement to drive both loyalty and ARPU.

4:30 PM PT

Keynote

Moderator

Ashton Gambrell
Director of Sales, Sponsorships

Parks Associates

 

5:00 PM PT

Keynote Panel: Global Streaming Strategies

Moderator

Michael Goodman
Senior Analyst

Parks Associates

Dave Bernath
Chief Executive Officer

Wurl

Mike Levy
SVP, Global Rights Acquisition

FloSports

Matt Montemayor
SVP of Sales & Partner

Canela Media

Global streaming leaders are rewriting the rules of growth and engagement. From established broadcasters to emerging platforms, companies are redefining strategies to reach diverse audiences worldwide. This session explores how content creators and distributors adapt to evolving markets, balance monetization models, and navigate global partnerships—offering insights into what’s driving success across regions and what’s next for the streaming ecosystem.

Wednesday, November 19, 2025

8:30 AM PT

Registration Open

8:30 AM PT

Breakfast

9:00 AM PT

Welcome: Survival of the Fittest – Competing in a Fragmented Landscape

Elizabeth Parks
President & CMO

Parks Associates

The streaming ecosystem is crowded and complex, and survival depends on carving out clear value propositions while maintaining financial discipline. This opening session frames the strategic responses needed to thrive in a market defined by churn, competition, and content overload.

9:15 AM PT

Pricing and Retention: Balancing Value and Experience

Moderator

Elizabeth Parks
President & CMO

Parks Associates

With churn on the rise, platforms must optimize pricing, tier design, and value perception to retain cost-conscious consumers. This session explores how pricing strategy is increasingly tied to user experience, perceived content value, and competitive pressure.

10:15 AM PT

Networking Break

10:45 AM PT

Targeting the Underserved: Niche & Regional Content Strategies

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Johnny Miles
SVP, Content Distribution and Strategy

FEVA TV

Daniel Schnider
Head of Business Development and Distribution

REVRY

Growth opportunities lie in reaching overlooked audiences—through regional programming, ethnic content, and interest-based niches. Learn how tailored content strategies can unlock loyal audiences and differentiate offerings in a saturated market.

11:15 AM PT

Next-Gen Advertising: CTV Inventory, Measurement, and Optimization

Moderator

Michael Goodman
Senior Analyst

Parks Associates

Karen Babcock
Vice President, Strategy, Partnerships & Supply

Comcast Advertising

As CTV ad spend surges, platforms are racing to build the infrastructure for better targeting, measurement, and yield. This session explores how service providers and OS platforms are monetizing inventory through innovation in addressability and attribution.

12:00 PM PT

Keynote

Moderator

Ashton Gambrell
Director of Sales, Sponsorships

Parks Associates

12:30 PM PT

Networking Lunch

1:30 PM PT

AI in Entertainment

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

AI is enabling a new level of precision in content curation, dynamic bundling, and personalized recommendations, helping providers combat churn and improve lifetime value. This session dives into how super aggregators and platforms are operationalizing AI to create smarter user journeys.

1:45 PM PT

Monetizing Sports: Rights, Reach, and Platform Exclusivity

Moderator

Michael Goodman
Senior Analyst

Parks Associates

Sports rights remain a top driver of subscription growth, platform differentiation, and strategic partnerships. Learn how services are leveraging exclusivity, cross-platform distribution, and niche leagues to maximize value from sports content.

2:30 PM PT

Networking Break

3:00 PM PT

The Power of Live: Events, News & Experiential Video on Connected Devices

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Live video maintains strong appeal and strategic value across formats, from news and sports to music and interactive events. This session highlights how platforms are building real-time engagement and monetization strategies around the live experience.

3:45 PM PT

Cross-Platform Competition: Hardware, OS, and Service Integration

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

CTV makers and OS providers are shaping the future of content access, app visibility, and advertising. Explore how these players are integrating content and commerce to capture user attention and monetize the home screen.

4:30 PM PT

Keynote

Moderator

Ashton Gambrell
Director of Sales, Sponsorships

Parks Associates

5:00 PM PT

View from Wall Street

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Laura Martin
Senior Analyst

Needham

5:30 PM PT

Women in Tech Networking Reception on the Rooftop

Thursday, November 20, 2025

8:00 AM PT

Registration Open

8:00 AM PT

Breakfast

8:45 AM PT

Welcome: Redefining Video – Hardware, OS Layers, and New Service Models

The future of streaming is being defined at the intersection of hardware innovation, OS design, and service model experimentation. This session sets the stage for how these infrastructure shifts are creating new monetization levers and competitive landscapes.

9:00 AM PT

Keynote

Moderator

Ashton Gambrell
Director of Sales, Sponsorships

Parks Associates

9:45 AM PT

Creator Economy Meets TV: Social Platforms on the Big Screen

Moderator

Michael Goodman
Senior Analyst

Parks Associates

Christina Goswiller
SVP, Head of Social Transformation

Digitas North America

Social-first platforms are extending onto the TV, transforming CTV into a space for creator-led content and commerce. This session explores how distribution, monetization, and engagement strategies are evolving to meet the expectations of younger, interactive audiences.

10:30 AM PT

Networking Break

10:45 AM PT

ISPs and Aggregators: Bridging Linear, Streaming, and Connected Devices

Moderator

Elizabeth Parks
President & CMO

Parks Associates

ISPs are emerging as powerful aggregators, integrating streaming, linear, and device ecosystems to reduce friction and boost ARPU. Hear how bundling, UI integration, and service partnerships are being used to defend market share and drive long-term value.

11:30 AM PT

Keynote Panel

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Josh Arensberg
CTO of M&E

Verizon Business

12:00 PM PT

Closing Lunch