The streaming market is entering a new phase as AI accelerates product change while consumer expectations for value and ease-of-use rise. Speakers will preview the day’s focus on AI-enabled experiences, platform strategies, and monetization shifts across services and devices. Speakers will address how the ecosystem is evolving as discovery, engagement, and profitability become increasingly driven by intelligence layers.

The streaming ecosystem is stabilizing in mature markets as growth shifts from new subscriptions to retention, engagement, and upsell. Parks Associates will present consumer data on service stacking, churn behavior, device usage, and the growing role of AI in shaping engagement and satisfaction. Speakers address where AI-driven personalization, bundling, and platform partnerships are having the greatest impact on market performance.

Monetization is being re-architected as hybrid models expand and AI improves the economics of targeting, personalization, and content packaging. Panelists will discuss how services are deploying AI to optimize price tiers, ad loads, and user experience across AVOD, SVOD, and FAST. Speakers address how hybrid models can increase ARPU while reducing churn through smarter segmentation and experience design.

Platform competition is intensifying as OS ecosystems use AI to unify content discovery, engagement, and cross-device continuity. Speakers will discuss how platforms are integrating AI across gaming, smart home touchpoints, and connected devices to extend reach and increase stickiness. Speakers address how AI-enabled ecosystem strategies influence distribution leverage, customer ownership, and service monetization.

Platform competition is intensifying as OS ecosystems use AI to unify content discovery, engagement, and cross-device continuity. Speakers will discuss how platforms are integrating AI across gaming, smart home touchpoints, and connected devices to extend reach and increase stickiness. Speakers address how AI-enabled ecosystem strategies influence distribution leverage, customer ownership, and service monetization.

AI is becoming a foundational layer across the entertainment stack, from content discovery to device performance and service operations. Panelists will discuss practical deployments in personalization, UI optimization, streaming quality, customer support automation, and cross-platform intelligence. Speakers address where AI is delivering measurable business impact today and what capabilities are required to scale responsibly.

Join this fun session – where industry leaders provide quick questions and concise answers on the biggest opportunities, challenges, and innovations driving the industry forward.

Join industry peers for interactive, small-group discussions focused on strategies, technologies, and partnerships driving growth in streaming and connected entertainment. Exchange ideas and explore practical approaches to meeting evolving consumer expectations and strengthening competitive advantage.

Ecosystem alignment is becoming more important as AI increases the value of data sharing, integration quality, and partner interoperability. Attendees will network around collaborations that support better discovery, monetization, and cross-platform experiences. Speakers address what partnerships and platform choices best position companies for the next phase of AI-driven competition.

End the day with rapid-fire questions and candid insights from industry leaders on the biggest opportunities, risks, and trends to watch over the next 12 months.

The streaming market is saturated, and growth increasingly depends on using AI to defend engagement, reduce churn, and expand monetization options. Parks Associates will outline how fragmentation across services, devices, and platforms is changing consumer behavior and increasing the importance of AI-driven experiences. Speakers address where market pressure is highest and how AI is changing the competitive playbook.

Pricing pressure is increasing as consumers rotate services more frequently, and AI is enabling more precise segmentation and offer design. Panelists will discuss how services are deploying AI for churn prediction, dynamic bundling, tiering, and personalized retention journeys. Speakers address how to protect ARPU while improving perceived value through smarter packaging and experience optimization.

Audience expansion is increasingly driven by content strategies that serve specific segments, supported by AI for targeting and personalization. Speakers will discuss how services are using AI to identify underserved demand, optimize localization, and improve relevance across discovery surfaces. Speakers address how segment-focused strategies improve loyalty, reduce churn, and create differentiated value propositions.

Live programming is expanding beyond sports, and AI is enabling smarter discovery, personalization, and real-time engagement. Speakers will discuss interactive formats, live content packaging, and how AI supports moderation, recommendation, and operational performance at scale. Speakers address how platforms can use live to deepen engagement while building sustainable monetization models.

Creators are playing a larger role in how video content is produced, distributed, and discovered. As audiences spend more time with creator-led content, the lines between traditional media, influencers, studios, and platforms continue to blur. This session explores how creators are building audiences, partnering with brands and platforms, and developing new revenue streams. Panelists will also discuss the impact of AI, changing distribution models, and the future of creator-led entertainment.

Bundling is once again emerging as a key strategy in the streaming market. Explore how providers are reimagining content packages, partnerships, and pricing to deliver greater consumer value, improve retention, and drive subscriber growth.

Sports remains a key strategic lever as platforms use AI to maximize reach, personalize engagement, and improve monetization across audiences. Panelists will discuss rights strategies, distribution models, and how AI supports audience targeting, churn reduction, and advertising optimization around live sports. Speakers address how sports fits into broader platform positioning, bundling, and revenue strategy.

Competition is increasingly defined by how AI is embedded across devices, OS layers, and service ecosystems to shape discovery and retention. Panelists will discuss integration strategies, aggregation approaches, and how AI-driven surfaces influence customer ownership and commercial leverage. Speakers address what platform partnerships and product decisions matter most as AI becomes a default expectation.

Industry executives wrap up the event with quick takes on emerging opportunities, competitive challenges, and the innovations expected to drive future growth.