The streaming market is entering a new phase as AI accelerates product change while consumer expectations for value and ease-of-use rise. Speakers will preview the day’s focus on AI-enabled experiences, platform strategies, and monetization shifts across services and devices. Speakers will address how the ecosystem is evolving as discovery, engagement, and profitability become increasingly driven by intelligence layers.

The streaming ecosystem is stabilizing in mature markets as growth shifts from new subscriptions to retention, engagement, and upsell. Parks Associates will present consumer data on service stacking, churn behavior, device usage, and the growing role of AI in shaping engagement and satisfaction. Speakers address where AI-driven personalization, bundling, and platform partnerships are having the greatest impact on market performance.

Monetization is being re-architected as hybrid models expand and AI improves the economics of targeting, personalization, and content packaging. Panelists will discuss how services are deploying AI to optimize price tiers, ad loads, and user experience across AVOD, SVOD, and FAST. Speakers address how hybrid models can increase ARPU while reducing churn through smarter segmentation and experience design.

Platform competition is intensifying as OS ecosystems use AI to unify content discovery, engagement, and cross-device continuity. Speakers will discuss how platforms are integrating AI across gaming, smart home touchpoints, and connected devices to extend reach and increase stickiness. Speakers address how AI-enabled ecosystem strategies influence distribution leverage, customer ownership, and service monetization.

As libraries expand, discoverability has become a primary experience problem, and AI is increasingly the mechanism platforms use to solve it. Panelists will discuss recommendation systems, AI search, conversational discovery, metadata strategies, and the next generation of navigation experiences. Speakers address how services can reduce “time to content,” increase session depth, and improve retention through AI-driven engagement design.

AI is becoming a foundational layer across the entertainment stack, from content discovery to device performance and service operations. Panelists will discuss practical deployments in personalization, UI optimization, streaming quality, customer support automation, and cross-platform intelligence. Speakers address where AI is delivering measurable business impact today and what capabilities are required to scale responsibly.

Ecosystem alignment is becoming more important as AI increases the value of data sharing, integration quality, and partner interoperability. Attendees will network around collaborations that support better discovery, monetization, and cross-platform experiences. Speakers address what partnerships and platform choices best position companies for the next phase of AI-driven competition.

The streaming market is saturated, and growth increasingly depends on using AI to defend engagement, reduce churn, and expand monetization options. Parks Associates will outline how fragmentation across services, devices, and platforms is changing consumer behavior and increasing the importance of AI-driven experiences. Speakers address where market pressure is highest and how AI is changing the competitive playbook.

Pricing pressure is increasing as consumers rotate services more frequently, and AI is enabling more precise segmentation and offer design. Panelists will discuss how services are deploying AI for churn prediction, dynamic bundling, tiering, and personalized retention journeys. Speakers address how to protect ARPU while improving perceived value through smarter packaging and experience optimization.

Audience expansion is increasingly driven by content strategies that serve specific segments, supported by AI for targeting and personalization. Speakers will discuss how services are using AI to identify underserved demand, optimize localization, and improve relevance across discovery surfaces. Speakers address how segment-focused strategies improve loyalty, reduce churn, and create differentiated value propositions.

CTV advertising is evolving rapidly as AI improves targeting, forecasting, creative optimization, and measurement across fragmented inventory. Panelists will discuss how platforms are deploying AI to increase yield, strengthen attribution, and reduce waste while maintaining viewer experience. Speakers address the next priorities for scaling ad performance, transparency, and standardization.

Sports remains a key strategic lever as platforms use AI to maximize reach, personalize engagement, and improve monetization across audiences. Panelists will discuss rights strategies, distribution models, and how AI supports audience targeting, churn reduction, and advertising optimization around live sports. Speakers address how sports fits into broader platform positioning, bundling, and revenue strategy.

Live programming is expanding beyond sports, and AI is enabling smarter discovery, personalization, and real-time engagement. Speakers will discuss interactive formats, live content packaging, and how AI supports moderation, recommendation, and operational performance at scale. Speakers address how platforms can use live to deepen engagement while building sustainable monetization models.

Competition is increasingly defined by how AI is embedded across devices, OS layers, and service ecosystems to shape discovery and retention. Panelists will discuss integration strategies, aggregation approaches, and how AI-driven surfaces influence customer ownership and commercial leverage. Speakers address what platform partnerships and product decisions matter most as AI becomes a default expectation.