INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness. Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches. Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

Parks Associates mission is to help companies navigate the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, and executive conferences. With over two decades of dedication to the company, Elizabeth Parks, President and Chief Marketing Officer, has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the broadband, entertainment, connected home and SMB industries. Elizabeth's commitment to Parks Associates' overarching mission is unwavering. Parks Associates provides clients with the most comprehensive consumer and industry research and analysis to empower businesses to make informed decisions in an ever-evolving landscape. Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano Texas with her husband and three children.

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness. Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches. Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.