Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization.

Join Parks Associates and Ayla Networks for a discussion on how consumer brands and solution providers are using connected device sourced data  to strengthen customer engagement, improve product performance, and create new service opportunities. Panelists will examine how companies collect, analyze, and act on connected device data while addressing scalability, privacy, and long-term platform strategy.  We will also explore how these organizations are leveraging device, mobile, and cloud data to increase brand value and customer loyalty. 

Drawing on Parks Associates B2B, consumer, and industry research, along with real-world examples from connected device manufacturers, this session will explore practical approaches for converting connected data into measurable business value and building the next generation of intelligent connected products.

Key Takeaways

• Why connected device data remains one of the industry's most underutilized assets 
• How AI, cloud, and edge computing work together to create actionable intelligence 
• Reducing support costs while improving customer satisfaction through predictive insights 
• Creating new service, maintenance, and replenishment opportunities from connected products 
• Best practices for balancing data collection, privacy, scalability, and ROI 
• How connected intelligence is creating value across consumer and commercial deployments