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Agenda


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Monday, Dec 9

Welcome

12 p.m.

Registration Open


1 p.m.

Parks AssociatesPre-Conference Workshop: Changing World of Video Services

Changes in Pay TV and OTT Services

Shifts in Video Distribution

The New Buyer Journey for Pay-TV and OTT Customers

Streaming Media Devices: Adoption, Use, and New Partnerships

Business Models: Breaking From Tradition

Navigating the Global Video Landscape

New Approaches to Piracy and Password Sharing

Piracy: A Billion-Dollar Challenge

View Workshop Agenda


12:30 p.m.

Social Video and Live StreamingPre-Conference Summit

Social Video & Live Streaming Summit (formerly Social Tools Summit) examines the convergence of social media and the TV/video industries. The Summit convenes marketing, social media, and video streaming experts to discuss how these branches of media are converging, technical best practices for delivery, and the business trade-offs of placing bets on various video distribution and advertising channels.


5:45 p.m.

Welcome to Future of Video: Wine and Cheese Reception


Tuesday, Dec 10

Market Evolution: Pay TV and OTT Video

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:30 a.m.

Welcome: The Path Ahead for Video Services

Presenter: Elizabeth Parks, President, Parks Associates


8:45 a.m.

Evolution of the Pay-TV Experience in an Online World

The emergence of vMVPDs has affected the entire pay-TV industry. Cord cutters, cord nevers, and detractors of pay TV have a poor perception of the value of traditional pay TV, particularly while alternatives offer interesting content at lower prices. Traditional players, broadcasters, and cable networks are adapting their strategies to licensing and distribution as a result. This session addresses how pay TV is changing and its impact on the consumer experience in the US and internationally.

Shane Cannon, Chief Executive Officer, Vidgo

Jamie Grosz, Content Acquisition and Business Development, Philo

Virginia Juliano, CEO/Founder, CobbleCord

Trent Wheeler, SVP, Product, Video, Gracenote

Moderator: Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates


9:45 a.m.

Keynote - 5G, OTT, and the Future of Content

Verizon - Future of Video keynote

Erin McPherson

Chief Content Officer

Verizon

Verizon - Keynote at 2019 Future of Video

5G technology is being heralded as a step change that will usher in fundamental shifts in the way we communicate, work and live. What does this mean for content, both from an industry and consumer perspective? How will the current explosion of over-the-top devices and content offerings play into the new ecosystem that 5G will bring? Erin McPherson, Chief Content Officer at Verizon, explores these questions, as well as how decisions the content industry makes today will impact the consumer experiences of the future.


10:15 a.m.

Penthera - Future of Video 2019 sponsorNetworking Break
Sponsored by Penthera


10:45 a.m.

Winning Back Subscribers: Coping with Churn in OTT

As the OTT video market matures, OTT video service providers are increasingly focused on keeping their subscribers rather than looking solely at customer acquisitions. This panel explores the factors driving OTT subscription service uptake, duration, and churn. Panelists share insights on the incentives and best practices that can help OTT service providers best retain their customers and acquire new costumers.

Catharine Burhenne, Head of Growth, Reelgood

Jon Cody, Founder & CEO, TV4 Entertainment

Joe Mancini, Sr. Director of Product Management, Comcast Technology Solutions

Brad Parobek, Senior Vice President Sales Americas, Friend MTS

Marty Roberts, CEO and Co-Founder, Wicket Labs

Moderator: Steve Nason, Senior Analyst, Parks Associates


11:45 a.m.

Keynote - The Future of Video Content Distribution

Viacom keynote speaker - Future of Video

John Curbishley

EVP, Distribution Strategy, Operations & New Business

Viacom

Viacom - Future of Video keynote

In a rapidly changing video landscape where consumer behavior, industry trends, and technology are all transforming at an unprecedented pace, it can be difficult to predict what the future holds. John Curbishley of Viacom shares his perspective on this evolving market and the opportunities it presents for distributors and content providers alike, including insight into how to stay competitive in this dynamic environment.


12:15 p.m.

Networking Lunch


1:15 p.m.

Deltatre - Future of Video sponsorGrowing Success: TV Networks and Direct-to-Consumer Services
Sponsored by Deltatre

Direct-to-consumer OTT services play a key role in the market strategies for TV industry players, including cable and broadcast networks and content producers. As adoption of these OTT services increases, companies must continue to innovate to remain successful. This session explores key learnings from OTT video services as well how services are adapting to continue their success including social media engagement and live entertainment offerings.

Alex Drosin, SVP | OTT, Americas, Deltatre

Rob Gelick, Executive Vice President and General Manager, CBS Entertainment Digital, CBS Interactive

Simon Leadlay, Head of Product Market Development, You.i TV

Claire Weingarten, Director, Strategic Partnerships, Newsy, The E.W. Scripps Company

Moderator: Jennifer Kent, Senior Director, Parks Associates


2:15 p.m.

Licensing, Carriage, and the Original Content Wars

While content is still king, the business of funding and licensing content continues to change. Content windowing, carriage agreements, and other aspects of content monetization are shifting due to evolving business models and consumption patterns. Online players, OTT services, broadcasters, and cable networks are all investing in the creation of original content as part a fundamental part of their businesses. This push to develop original content is driving competition for content rights and access to the best talent, particularly high-profile actors and directors. This session examines trends in content funding and licensing and how and how these trends are affecting the future of the industry.

Erick Opeka, President, Cinedigm Networks, Cinedigm

Jonathan Skogmo, Founder & CEO, Jukin Media, Inc.

Elana Sofko, COO, Chicken Soup for the Soul Entertainment

Moderator: Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates


2:45 p.m.

MediaKind - Future of Video sponsorNetworking Break
Sponsored by MediaKind


3:15 p.m.

Working Together: Opportunities for Video Industry Collaboration

As the fragmented video services market continues to evolve, common challenges now inhibit many companies from achieving greater success. New opportunities are arising for industry players to work together to enable future growth for all. This session examines the challenges facing the entire market and discusses ways that industry participants can collaborate to move the sector to greater overall success.

Rob Caruso, Vice President of Device Partnerships, Netflix

Joel Fineman, Director, Publisher Development, Premion, a TEGNA company

Erik Ramberg, VP, Head of Global Business Development, MediaKind

Sourik Samaddar, Principal, CDN Cloud Services, Akamai

Moderator: Kristen Hanich, Senior Analyst, Parks Associates


4:00 p.m.

Fireside Chat - The Future of Ad-Supported Streaming TV

Pluto TV keynote - Future of video

Tom Ryan

CEO and Co-Founder

Pluto TV

Pluto TV future of video keynote

With the rapidly expanding landscape in AVOD, a dedicated mission to entertain the planet comes with its challenges and rewards. In this fireside chat, Andy Wallenstein, Co-Editor-In-Chief of Variety, joins Pluto TV CEO and Co-founder Tom Ryan to explore the journey from startup to acquisition by Viacom, the path to becoming one of the leaders in free streaming television service in the US, and the constant evolution taking place in the AVOD space.


4:30 p.m.

The Future Role of Live TV

Increasing options for on-demand and alternative content viewing have eroded broadcast TV’s once-dominant position. However, new trends suggest that live TV is making a comeback, both online and over the air. In this session, Parks Associates and key industry leaders explore recent trends around live video, including how TV broadcasters are re-engaging with connected consumers. Panelists discuss changing consumer viewing habits, changes in programming to attract and retain viewers, broadcasters launching their own OTT channels, and emerging broadcast partnerships.

Jason Friedlander, Sr. Director Product Marketing, Verizon Media

Jim Long, CEO, Didja, Inc.

Scott Maddux, VP Business Development, TiVo

Blake Stuchin, VP, Digital Media Business Development, NFL

Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO

Moderator: Steve Nason, Senior Analyst, Parks Associates


5:30 p.m.

Verizon Media - Future of Video reception sponsorNetworking Reception
Sponsored by Verizon Media


Wednesday, Dec 11

Connecting with Viewers: Data, Devices, and Niche Content

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:15 a.m.

Welcome: Transitioning from Pay TV to OTT Services

Presenter: Jennifer Kent, Senior Director, Parks Associates


8:30 a.m.

CE Platforms and the Video Experience

Consumers are increasingly adding more devices into their home video entertainment setups. The proliferation of streaming video services has made adoption of connected video devices such as smart TVs and streaming media players commonplace, and consumers are progressively integrating smart speakers, soundbars, and voice assistants. This panel discusses the impact of connected devices and onboarding to OTT platforms for the consumer experience and the emerging opportunities for service providers and others in the ecosystem.

Ronald Brockmann, CTO, ActiveVideo LLC

Andrew Einaudi, CEO and Co-founder, Caavo Inc

Arsham Hatambeiki, SVP, Products & Technology, Universal Electronics Inc.

Mark Young, SVP Global Strategy & Business Development, Fandango

Moderator: Jennifer Kent, Senior Director, Parks Associates


9:30 a.m.

Fireside Chat - Destination Entertainment: Premium Pay Television for Today’s Viewer & Distributors

Netflix Future of Video Keynote speaker

Rob Caruso

Vice President of Device Partnerships

Netflix

 

 


10:00 a.m.

Caavo - Future of Video sponsorNetworking Break
Sponsored by Caavo


10:30 a.m.

The Changing Role of Data for Video Services

Traditional pay-TV companies now find themselves at a disadvantage, in terms of data analysis and use, to new companies that have entered the ecosystem. Pay-TV providers and their broadcast and network content partners are trying to correct this imbalance by gaining data-oriented expertise and adjusting their business in order to better perform, compete, and attract a new generation of customers through data-driven personalization. This session addresses the major changes impacting video providers as a result of the increasing amount of data on viewer preferences, habits, and binges.

Marc Bourget, SVP & Head of Audience Products, Samba TV

David Clevinger, Senior Director of Esports and Sports Product Strategy, IBM Watson Media

Chris Morgan, Chief Revenue Officer, Oracle Data Cloud/Moat

Noa Oron, Senior Director of Platform, Kaltura

Keith Zubchevich, Chief Strategy Officer, Conviva

Moderator: Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates


11:15 a.m.

Engaging the Consumer: Sales, Marketing, and Social Media for Video Services

Engaging consumers is a critical element of success for video services. Service providers and are using a variety of tools to drive subscriber or viewer acquisition and grow their brands. Social media is a part of that strategy, but also provide the opportunity to monetize content in unique ways. This session examines the ways that services are successfully reaching consumers, converting them to users, and leveraging new options such as social media to monetize content in new ways.

Laura Florence, Director of Content Partnerships, Redbox

Kim Hurwitz, Chief Marketing Officer, FITE.tv

Anthony Jiwa, Chief Marketing Officer, OUTtv

Cristina Lucero, Director, Trends Research, Trailer Park

Moderator: Steve Nason, Senior Analyst, Parks Associates


12:00 p.m.

Keynote - The Future of Video: OTT, Pay TV, and Digital Media

Parks Associates Future of Video keynote

Brett Sappington

Senior Research Director and Principal Analyst

Parks Associates

Parks Associates - Future of Video OTT keynote consumer research

The battle for the eyes and pocketbooks of video-hungry consumers rages on. The demand for interesting content is driving new strategies in video offerings and investment for content and acquisitions. With consumers open to new content sources, business models, and experiences, new types of services are gaining traction. As a result, service offerings continue to evolve. This presentation discusses where video services will go over the next several years, based on Parks Associates' latest consumer and industry insights on the future of traditional pay TV and disruption of OTT services.


12:30 p.m.

Lunch & Interactive Networking


1:30 p.m.

Opportunities and Challenges for OTT Video Services

New and small OTT video services must compete in a different way than the OTT giants. With fewer resources, they must reach, connect with, and capture users in ways that large services are unable to do. In this session, Parks Associates and industry leaders discuss the opportunities presented to smaller OTT services, strategies to solidify a loyal, dedicated subscriber base, and how these services can overcome market obstacles to thrive.

Marc Beckwitt, EVP –  Business Development, Pure Flix

Dan Hurwitz, Chief Revenue Officer, Penthera

Damian Pelliccione, CEO, Revry

Rick Rodriguez, COO, Head of Content, Pongalo

Keith Valory, CEO, Plex

Moderator: Brandon Riney, Researcher, Parks Associates


2:30 p.m.

Aggregation and Partnering in the New World of Video

As the video service ecosystem continues to evolve, OTT services and pay-TV providers are increasingly looking to new business approaches, partnerships, and sales channels in order to reach paying consumers. This research presentation explores the evolving dynamics of aggregation and partnerships that are evolving in the industry and their impact on consumer adoption.

Eric Berman, Head of Business Development, Crunchyroll & VRV

Ken Gerstein, VP Sales, NAGRA

Stefanie Meyers, Senior Vice President, Distribution, STARZ

Benoit Vatere, Founder and CEO, Mammoth Media

Moderator: Steve Nason, Senior Analyst, Parks Associates


3:30 p.m.

Closing Comments


For questions, contact Parks Associates.

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