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Agenda


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Parks Associates reviews speaker submissions throughout the year. Submit to speak for an upcoming session in 2023.

View Past Virtual Sessions from 2022.


Monday, Dec 12 - Pre-show Research Workshop: OTT Market & New Era of Video Consumption

State of the Video Market

Retention and Churn: Maintaining Subscribers

Bundled Services: Increasing Value and NPS

AI and ML Innovations: Engaging Consumers

Hybrid Business Models: Meeting Consumers Where They Are

New Business Models: Next Gen of OTT Services

New Approaches to Piracy and Future Threats


Tuesday, Dec 13 - Redefining the OTT Video Market

Redefining the Streaming Market

A Fragmented OTT Market: Simplifying the Experience

Keynote: LG Electronics-Zenith R&D /  Ultra HD Forum

Role of the Smart TV in Home Entertainment

Keynote: VIZIO

Understanding the Frustrated Sports Fan Experience

Sports Media Rights: Deep Pockets and Big Money

Password Sharing: Protecting Content with New Revenue Models

Engagement and Loyalty - The Power of Niche Services, Bundles, and Original Content

Keynote: Amazon

The Future of Live Content: News, Sports, Entertainment


Wednesday, Dec 14 - Technology Creating New Experiences

Keeping up with Pace of Innovation

AVOD and FAST: The Future of TV

Keynote: MyBundle.tv

Globalizing Streaming: Market Expansion

OTT and Advertising: Placement and Purchasing

Keynote: Paramount Streaming

Online Pay TV: Providing the Historical Linear TV Experience in a New Way

Future Innovation: The Metaverse, NFTs, and Immersive Experiences

 

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Dec 12-14 | Marina del Rey Marriott

Monday, Dec 12 - Pre-show Research Workshop: OTT Market & New Era of Video Consumption

1:00 PM

Welcome: State of the Video Market

The decline of pay-TV and the steady emergence of streaming video continue to affect consumer entertainment consumption preferences into 2022. This research analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends.

Elizabeth Parks, President and CMO, Parks Associates

1:15 PM

Retention and Churn: Maintaining Subscribers

Content is the most significant factor influencing consumers' viewing decisions when it comes to retention, engagement, and customer acquisition. This presentation includes key research around factors in consumer decisions, including price, perceived value, content flexibility, and platform support.

Jennifer Kent, VP, Research, Parks Associates

1:30 PM

Bundled Services: Increasing Value and NPS

Searching for the perfect mix, consumers continue to experiment and mix OTT services, broadband services, and DTC services. This session addresses the increased value and higher ARPU for broadband and OTT providers in bundling consumer services.

Sarah Lee, Research Analyst, Parks Associates

1:45 PM

Industry Panel: AI and ML Innovations: Engaging Consumers

AI solutions can identify patterns and relationships in data and, when augmented with unsupervised ML capabilities, uncover “hidden” opportunities to optimize a service’s strategies. This session addresses new ways to segment audiences through AI and ML technologies. Speakers address how services can reach consumers with personalized content and how new datasets are driving new standards.

Ira Dworkin, Managing Director - Communications, Media, & Entertainment, FPT Software

Juan Martin, CTO & Co-Founder, Quickplay

Marty Roberts, Senior Vice President of Product Strategy and Marketing, Brightcove

Matt Smith, Vice President, Business Development, SymphonyAI Media

Peter Gibson, Executive Director, Product, Comcast Technology Solutions

Moderator: Jason Paris, VP, Business Development, Parks Associates

2:45 PM

Coffee Break

3:15 PM

Hybrid Business Models: Meeting Consumers Where They Are

Hybrid business models, especially AVOD, FAST, or free trials, enable quick customer acquisition and a "try before you buy" experience with the content offering. This session addresses how services are experimenting with hybrid business models to expand their available market, increase their demographic reach, sustain subscriber and viewer growth, maximize total revenue generation, and more.

Ross Rubin, Contributing Analyst, Parks Associates; Principal Analyst, Reticle Research

3:30 PM

New Business Models: Next Gen of OTT Services

Experimentation with hybrid business models and varied pricing tiers, providing customers with the ultimate option in how they watch video will continue as SVOD business models work to generate more revenue from TVOD and AVOD services. This session brings industry leaders together to talk about the changing models for delivering video services.

Shikha Arora, EVP Engineering and GM MAZ, Zype

Manik Bambha, Co-founder & President, ViewLift

John Kim, Founder/CEO, Deep C Digital

John Petrocelli, Founder and CEO, Bulldog Digital Media

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates

4:30 PM

Friend MTS - Future of Video sponsorNew Approaches to Piracy and Future Threats

By 2023, the value of pirate video services accessed by pay-TV and non-pay-TV consumers may exceed $67 billion worldwide, according to Parks Associates research. This session highlights industry shifts in addressing piracy, including the evolving nature of threats and best practices in content protection today.

Mike Baron, Senior Vice President, Sales and Strategy, Americas, Friend MTS

Ken Gerstein, VP Sales, NAGRA Anti-Piracy & NexGuard, NAGRA

Lisa Spencer, VP of Marketing, Irdeto

Lena Wasikowski, Head of Client Solutions, Synamedia

Moderator: Steve Hawley, Sr. Contributing Analyst, Parks Associates; Founder and Managing Director, Piracy Monitor

5:15 PM

Industry Wrap-up

Join us for a fun discussion on key takeaways. Parks Associates team highlights key findings and answers audience Q&A.

5:30 PM

Opening Reception: Wine and Cheese

Tuesday, Dec 13 - Redefining the OTT Video Market

8:00 AM

Registration Open

8:00 AM

Continental Breakfast

8:30 AM

Welcome: Redefining the Streaming Market

Traditional pay-TV companies are moving to streaming; they are rebranding, making big acquisitions, and forming new partnerships. Parks Associates shares key metrics on the shifting video services market and its evolution away from the traditional pay-TV dynamics of old.

Elizabeth Parks, President & CMO, Parks Associates

8:45 AM

A Fragmented OTT Market: Simplifying the Experience

Currently, the saturated OTT streaming market is giving consumers overwhelming choices. This session addresses the highly fragmented video market and different avenues by which the industry can best address the service and content overload that are top of mind for consumers via aggregation, UX innovation, smarter personalization, consolidated subscription and billing, and more.

Scott Barton, Chief Product Officer, MyBundle.tv

Zak Kadison, Co-Founder and CEO, Qewd

Kamran Lotfi, VP Product, Gracenote

Paul Pastor, Chief Business Officer and Co-Founder, Quickplay

Arash Pendari, Founder and Creative Director, Vionlabs

Moderator: Elizabeth Parks, President & CMO, Parks Associates

9:45 AM

Keynote: Ultra HD Content Services - Technology & Deployment Trends 

LG Electronics - Future of Video keynote

Nandhu Nandhakumar

President and Chair, Ultra HD Forum

SVP, Strategic Technologies, LG Electronics-Zenith R&D

LG Electronis - Future of Video keynote

Various next-generation media formats are now available for adoption by service providers to deliver to their subscribers an enhanced viewing experience. These include higher pixel resolutions, wider color gamut, high dynamic range, high frame rate, etc. The Ultra HD Forum has been promoting the adoption of these technologies and also tracking the progress by service providers in providing these services to their subscriber. This keynote reviews some these technologies, the challenges, and the adoption trends.

Moderator: Jennifer Kent, VP, Research, Parks Associates

10:15 AM

Friend MTS - Future of Video SponsorNetworking Break
Sponsored by Friend MTS

10:45 AM

Role of the Smart TV in Home Entertainment

Smart TVs now represent the most important point of entertainment aggregation, control, and data collection in the connected home. This session addresses how the smart TV business lifecycle has changed, how the value of the smart TV has grown as a result, and how the smart TV can benefit the media and entertainment ecosystem.

Nick Colsey, VP Business Development, Sony

Paul Kontonis, CMO, Revry

Geir Skaaden, EVP & Chief Products & Services Officer, Xperi

Moderator: Steve Hawley, Sr. Contributing Analyst, Parks Associates; Founder and Managing Director, Piracy Monitor

11:30 AM

Keynote

VIZIO - Future of Video keynote

Katherine Pond

Group Vice President, Platform Content and Partnerships

VIZIO

VIZIO - Future of Video

Moderator: Jennifer Kent, VP, Research, Parks Associates

12:00 PM

Networking Lunch

1:00 PM

Understanding the Frustrated Sports Fan Experience

Sports programming is migrating from traditional broadcast television to internet streaming providers. The transition to multiple streaming platforms makes it challenging for sports fans to locate content. This presentation discusses sports fans' difficulty searching for content and how the industry addresses this challenge.

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates

1:15 PM

Sports Media Rights: Deep Pockets and Big Money

Live sports programming is very expensive for broadcasters. However, sports programming increases advertising revenue, engagement, and new adoption. Big money and deep pockets are winning the media rights bidding wars. This session examines the shift of sports media rights to streaming services and its influence on traditional broadcast television.

Tracy Cameron, SVP, Content Distribution & Marketing, Pac-12 Networks

Andrew Fleming, Chief Operating Officer, StreamLayer

Gabe Goodwin, President & Executive Producer, Blue Duck Media

Tom Kuhr, CMO, Greenfly

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates

2:00 PM

Password Sharing: Protecting Content with New Revenue Models

Password sharing has become a hot topic as foundational streaming services explore business models to recoup lost revenue from password sharing. This session explores the advantages and disadvantages of implementing strategies to address password sharing, optimize potential resulting revenue growth, and preserve customer goodwill.

Guido Cugi, Global Solutions Architect, Head of Team, Intertrust

Ken Gerstein, VP Sales, NAGRA Anti-Piracy & NexGuard, NAGRA

Brian Kline, President, Penthera

Olga Kornienko, Co-Founder and COO, EZDRM

Moderator: Steve Hawley, Sr. Contributing Analyst, Parks Associates; Founder and Managing Director, Piracy Monitor

2:45 PM

Networking Break

3:15 PM

Engagement and Loyalty - The Power of Niche Services, Bundles, and Original Content

More than half of US broadband households now combine one of the Big 3 services with at least one other subscription OTT service to form their online video service portfolio. This session addresses growing consumer favor towards niche services and bundling, how niche services are adapting, and the role of the bundle in attracting and retaining new viewers.

Rob Dillon, Head of Product, Straight Arrow News

Anthony Jiwa, Chief Marketing Officer, OUTtv

Jim Long, CEO, Didja

Stuart McLean, CEO, FAST Studios

Alexandra Viglione, Executive Director, Partnerships, Cinedigm

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates

4:15 PM

Keynote

Amazon - Future of Video keynote - Daniel Rausch

Daniel Rausch

Vice President, Entertainment Devices & Services

Amazon

Amazon - Future of Video keynote

We’ve Evolved, Why Hasn’t TV?
Television was first successfully demonstrated on Sept. 7, 1927. Since then TVs have gotten thinner and faster, but they’re still dumb. What can we do to make the TV smart, personalized, intuitive, and capable of adapting to you?

Moderator: Elizabeth Parks, President & CMO, Parks Associates

 

4:45 PM

The Future of Live Content: News, Sports, Entertainment

Live content has become a key component of many service offerings and a staple of the consumer video portfolio, with good reason. Parks Associates research validates that consumers who regularly livestream content are highly engaged users. This session addresses live content's role and how it impacts decisions for future services.

Scott Ehrlich, Chief Innovation Officer, Sinclair Broadcast Group

Erik Ramberg, VP, Business Development, New Markets, MediaKind

Marty Roberts, Senior Vice President of Product Strategy and Marketing, Brightcove

Michael Senzon, President, Digital, Allen Media Group

Moderator: Ross Rubin, Contributing Analyst, Parks Associates; Principal Analyst, Reticle Research

5:30 PM

Networking Reception

Wednesday, Dec 14 - Technology Creating New Experiences

8:00 AM

Registration Open

8:00 AM

Continental Breakfast

8:30 AM

Welcome and Opening Presentation: Keeping up with Pace of Innovation

Jennifer Kent, VP, Research, Parks Associates

8:45 AM

Quickplay - Future of VideoAVOD and FAST: The Future of TV

Due to the rising availability and popularity of ad-supported FAST and AVOD services, streamers are combining these free services with subscription OTT services to meet their consumption demands. This session examines the value of these services, how their business strategies both disrupt and enhance the streaming ecosystem and best practices in leveraging their rapid growth in the market.

Kristen Huntley, Senior Director of Product, Disney Streaming

Dallas Lawrence, SVP Brand Marketing and Communications, Samba TV

Shaheen Sayani, Head of Content Partnership Management, Samsung TV Plus

Jason Schaeffer, SVP, Head of Supply and Ad Sales Partnerships, Crackle Plus and Redbox

Tejas Shah, SVP, Commercial Strategy & Analytics, FilmRise

Moderator: Jennifer Kent, VP, Research, Parks Associates

9:45 AM

Keynote

Scott Barton - MyBundle.tv Future of Video keynote

Scott Barton

Chief Product Officer

MyBundle.tv

MyBundle.TV Future of Video keynote

Moderator: Elizabeth Parks, President & CMO, Parks Associates

10:15 AM

Networking Break

10:45 AM

Globalizing Streaming: Market Expansion

Netflix, Amazon, and Hulu may have reached saturation in the United States. Global expansion is a logical extension of many services' strategies to sustain growth beyond existing mature markets – but successful execution and finding prosperity is a challenge for all services. This session addresses the potential benefits, barriers and difficulties, and best practices for services’ worldwide growth strategies.

Curt Marvis, CEO and Co-Founder, QYOU Media

Jeremiah McMillan, Executive Producer, Ambush 8

Jeremy Simon, Vice President, Global Streaming Partnerships, VUBIQUITY

Moderator: Elizabeth Parks, President & CMO, Parks Associates

11:15 AM

OTT and Advertising: Placement and Purchasing

Data about consumer viewing allows for a continuously improved experience that can bring more relevant and personalized experiences for the viewer. Advertising partners can execute targeted marketing campaigns based on very specific interests and behaviors. New technologies also promise to bring the “shoppable ad” vision to reality on the TV through T-commerce experiences. This session addresses the new ways brands are advertising and partnering, as well as insight into transactions.

John Baker, Head of Communications Planning and Media, DiMassimo Goldstein (DiGo)

Field Garthwaite, Co-Founder, CEO, IRIS.TV

John Petrocelli, Founder and CEO, Bulldog Digital Media

Greg Riker, Chief Revenue Officer, ThinkAnalytics

Ravi Viswanathan, Group Product Manager, YouTube/Google

Moderator: Jennifer Kent, VP, Research, Parks Associates

12:00 PM

Keynote

Paramount Streaming Keynote - Future of Video keynote

Domenic DiMeglio

Chief Marketing Officer

Paramount Streaming

Paramount Streaming - Future of Video

Moderator: Elizabeth Parks, President & CMO, Parks Associates

12:30 PM

Lunch and Interactive Networking

1:30 PM

Online Pay TV: Providing the Historical Linear TV Experience in a New Way

Traditional cable providers are working to move their services online while continuing to provide linear TV services. Bundling, aggregation, and acquisitions offer the traditional TV broadcaster a path forward. Parks Associates examines how legacy television service providers compete in the internet streaming wars.

Blair Harrison, CEO & Founder, Frequency

Scott Maddux, VP, Content Strategy & Business Development, TiVo/Xperi

Nick Oppenneer, Head of Product Growth, Sling TV

René Santaella, Chief Digital & Streaming Officer, Estrella Media, Inc. 

Rajat Sharma, Senior Director, Media & Entertainment Industry Advisor, Salesforce

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates

2:30 PM

Future Innovation: The Metaverse, NFTs, and Immersive Experiences

The evolution of streaming services is taking shape. The nature of online services allows for a more immersive television experience. This session examines whether or not new experiences will prove profitable.

Adam Arrigo, CEO and Co-Founder, Wave XR

Serhad Doken, Chief Technology Officer, Adeia

Tripp Hornick, Chief Operating Officer, Stage Access

Joey Janisheck, Chief Technology Officer, Darkblock

Lori Marion, Co-Founder and CEO, Fade Technology

Moderator: Ross Rubin, Contributing Analyst, Parks Associates; Principal Analyst, Reticle Research

3:30 PM

Closing Comments

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