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Agenda


All times are in Central Time Zone (US)

Parks Associates will continue to review speaker submissions throughout the year. Submit to speak for an upcoming session.

Next Session:

Jul 28  Impact of Connected Devices on the Video Experience

 


Mar 31  Evolution of vMVPDs: Finding Success

May 5  Beyond the Theater: New Windowing Strategies

Jun 9  Retention and Churn in OTT

Jun 9  Data and Decision Making in Video Services

Jul 28  Impact of Connected Devices on the Video Experience

Oct 6  Impact of 5G on Consumer Entertainment

Dec 14  Shift to Hybrid Business Models

Dec 14  The Age of Video Aggregation

Dec 15  Capturing the Consumer: Video Engagement Strategies, Sponsored by Deltatre

Dec 15  OTT Bundling Partnerships

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Wednesday, Jul 28

Impact of Connected Devices on the Video Experience

In the past year, use of online video services grew rapidly while traditional pay-TV nosedived, although 87% of consumers regularly view content on TV screens. With consumers’ perception of smart TVs’ usability becoming more favorable, and an increasing number of households using smart TVs as their primary streaming device, these products stand to dominate the streaming landscape. Top features, 4K video and HDR support, continue to drive consumer sales of streaming video products. In addition, smart TV manufacturers are introducing OTT service offerings in a continued effort to increase dominance as the leading platform for consumers to access their content.

This session addresses how the streaming video product market will benefit from OTT services and impact subscription revenues.

12:30 PM CT

Welcome and Analyst Insights from Parks Associates

Paul Erickson, Senior Analyst, Parks Associates


12:45 PM CT

Visionary Insight


1:15 PM CT

Executive Q&A

  3SS Visionary Future of Video

Pierre Donath

Chief Product Officer & Chief Marketing Officer

3 Screen Solutions (3SS)

 

Moderator: Steve Nason, Research Director, Parks Associates


1:45 PM CT

Interactive Panel

Judd Bagley, Vice President of Marketing, Everise

Arsham Hatambeiki, SVP Product & Technology, Universal Electronics Inc.

Lexie Knauer, Senior Product Marketing Manager, Brightcove

Nic Lamb, Vice President Business Development & Strategy, ViacomCBS Streaming

Melissa de la Rama, VP, Distribution, WarnerMedia

Moderator: Paul Erickson, Senior Analyst, Parks Associates


2:30 PM CT

Q&A with Speakers


2:45 PM CT

Networking Discussion - Role of the device in the video UX
Join the Discussion (requires login)


 

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Wednesday, Oct 6

Impact of 5G on Consumer Entertainment

The wider rollout of 5G networks and adoption of 5G by consumers allow for new experiences in consumer entertainment. These include video capture and live OTT broadcast, 4K or 8K video streaming, virtual and augmented reality, cloud gaming, and even smart stadiums. This panel discusses the impact of 5G on consumer entertainment and how businesses can best position themselves to take advantage of new network capabilities.

12:30 PM CT

Welcome and Analyst Insights from Parks Associates

Paul Erickson, Senior Analyst, Parks Associates

Kristen Hanich, Senior Analyst, Parks Associates


12:45 PM CT

Visionary Insight


1:15 PM CT

Executive Q&A


1:45 PM CT

Interactive Panel

Moderator: Paul Erickson, Senior Analyst, Parks Associates


2:30 PM CT

Q&A with Speakers


2:45 PM CT

Networking Discussion - Most compelling 5G entertainment use cases


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Tuesday, Dec 14

Shift to Hybrid Business Models

Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transactional. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various approaches together to gain market share and increase their user and revenue base. 

This session examines the industry and consumer trends driving a move to hybrid business models, the strategic thinking when considering this approach, and the advantages and disadvantages of combining two or more business models to fuel growth.

11:00 AM CT

Welcome and Analyst Insight from Parks Associates

Steve Nason, Research Director, Parks Associates


11:15 AM CT

Visionary Insight


11:45 AM CT

Executive Q&A

Moderator: Jennifer Kent, Vice President, Research, Parks Associates


12:15 PM CT

Interactive Panel

Moderator: Steve Nason, Research Director, Parks Associates


1:00 PM CT

Q&A with Speakers


1:15 PM CT

Networking Discussion - The appeal of a hybrid business model


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Tuesday, Dec 14

The Age of Video Aggregation

Almost a third of consumers subscribe to OTT services via aggregators.  These aggregators – Amazon Prime Video Channels, the Roku Channel, and Apple TV Channels – have first-party support on Fire TV, Roku, and Apple TV streaming media players and televisions. This level of consumer subscription through aggregators is indicative of an underlying trend. Though OTT-based disaggregation within the industry away from the traditional pay-TV content models of old has created more choice for consumers, consumers overwhelmed by an overload of content choice and numerous separate bills are now seeking simplification. Competition and the constant threat of churn in the OTT market are driving efforts to improve engagement and satisfaction by delivering an aggregated, simplified experience to consumers - whether via the platform, interface, app, subscription, or billing level of the equation.

This session discusses the industry drivers and consumer trends driving the market back towards aggregated content distribution, consumption, and subscription. The strategic considerations of different approaches are examined as well as how this aggregation trend will evolve over time and the resulting opportunities for members of the OTT ecosystem.

2:00 PM CT

Welcome and Analyst Insight from Parks Associates

Paul Erickson, Senior Analyst, Parks Associates


2:15 PM CT

Visionary Insight


2:45 PM CT

Executive Q&A

Moderator: Elizabeth Parks, President, Parks Associates


3:15 PM CT

Interactive Panel

Moderator: Paul Erickson, Senior Analyst, Parks Associates


4:00 PM CT

Q&A with Speakers


4:15 PM CT

Networking Discussion - Advantages and disadvantages of aggregation for video services


 

Deltatre - Future of Video 2021 sponsorWednesday, Dec 15, Sponsored by Deltatre

Capturing the Consumer: Video Engagement Strategies

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OTT video services employ a variety of strategies to properly engage consumers. As an example, subscription-based OTT services’ free trials have been very successful in converting prospects to customers. However, the importance of free trials and their use as a tool to acquire new paying customers may be changing based on the recent actions of several high-profile services. While Disney, Netflix, and others have decided to end free trials, the use of trials is on the rise, and they remain a key driver in the OTT subscriber journey. As competition intensifies, service providers are looking to expand their marketing and promotional toolbox with other methods to acquire and engage customers.

This session addresses customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers.

11:00 AM CT

Welcome and Analyst Insight from Parks Associates

Steve Nason, Research Director, Parks Associates

Liam Gaughan, Researcher, Parks Associates


11:15 AM CT

Visionary Insight


11:45 AM CT

Executive Q&A

Moderator: Elizabeth Parks, President, Parks Associates


12:15 PM CT

Interactive Panel

Jeremy Strauss, Global Head of Business Development, Tastemade

Moderator: Steve Nason, Research Director, Parks Associates


1:00 PM CT

Q&A with Speakers


1:15 PM CT

Networking Discussion - Key challenges in engaging video consumers


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Wednesday, Dec 15

OTT Bundling Partnerships

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user and revenue bases.

This session examines the industry and consumer trends driving the need for bundling partnerships, highlights the key ingredients for successful partnerships, and examines future bundling opportunities.
 

2:00 PM CT

Welcome and Analyst Insight from Parks Associates

Steve Nason, Research Director, Parks Associates


2:15 PM CT

Visionary Insight


2:45 PM CT

Executive Q&A

Moderator: Jennifer Kent, Vice President, Research, Parks Associates


3:15 PM CT

Interactive Panel

Moderator: Steve Nason, Research Director, Parks Associates


4:00 PM CT

Q&A with Speakers


4:15 PM CT

Networking Discussion - Why are bundling partnerships so appealing to OTT services?


 

Previous Sessions

Wednesday, Mar 31

Evolution of vMVPDs: Finding Success

Virtual MVPDs, online video services that provide bundles of live, linear channels, have found a unique position between traditional pay TV and standalone over-the-top (OTT) services.

In the next 12 months, 43% of US broadband households with traditional pay TV report they are likely to switch to a virtual multichannel video programming distributor (vMVPD).

Subscriber losses in traditional pay TV continue, while the vMVPD category continues to grow - thanks to consumer dissatisfaction with traditional pricing and the desire for greater flexibility in the devices they can consume their content on. This session addresses the opportunities for vMVPDs to dominate the pay-TV landscape, including the drivers and inhibitors to growth. Industry leaders address pricing models and previewed value, new platforms and retention efforts, marketing efforts and content packages, and use of connected entertainment platforms.
 

12:30 PM CT

Welcome and Analyst Insights from Parks Associates

Paul Erickson, Senior Analyst, Parks Associates


12:45 PM CT

Visionary Insight

Shane Cannon Vidgo speaker

Shane Cannon

President & Co-founder

VIDGO

VIDGO ott conference

1:15 PM CT

Executive Q&A

Frndly TV speaker - Michael McClain

Michael McClain

Co-Founder and CFO

Frndly TV

Frndly TV Future of Video speaker

Moderator: Steve Nason, Research Director, Parks Associates


1:45 PM CT

Interactive Panel

Carolyn Ferreira, Head of Customer Acquisition, Philo

Michael Ribero, VP Global Marketing, Paramount+, ViacomCBS

Greg Riker, Head of Sales and Business Development for the Americas, Metrological

Nic Wilson, Head of Customer Success, TiVo, an Xperi brand

Moderator: Paul Erickson, Senior Analyst, Parks Associates


2:30 PM CT

Q&A with Speakers


2:45 PM CT

Networking Discussion - How will vMVPDs evolve to better serve Cord Cutters?


Wednesday, May 5

Beyond the Theater: New Windowing Strategies

Prior to 2020, the traditional content windowing process for new theatrical releases had remained relatively the same for decades upon decades. Movie theaters were the primary channel for first-run movie titles and the preferred way consumers wanted to view them. However, the COVID-19 crisis and its associated impacts on the movie theater space have spawned a new preferred avenue, OTT video services. The strategic move by WarnerMedia and the similar follow-up action from Disney spell continued trouble for movie theater operators. However, the strategy is also far from an ideal scenario for studios. Film studios are looking for alternative ways to deliver new titles to consumers while attempting to recoup some of the significant box-office revenue that has been lost and also pay down significant production costs.

This session addresses how studios are handling distribution of high-profile, first-run theatrical titles, especially those who also operate their own direct-to-consumer OTT services and how the windowing process could evolve from here.

12:30 PM CT

Welcome and Analyst Insight from Parks Associates

Steve Nason, Research Director, Parks Associates


12:45 PM CT

Visionary Insight - Bridging the COVID Abyss: Predictions for 2022 and Beyond

ROW8 Visionary Future of Video

John Calkins

CEO

ROW8

 

1:15 PM CT

Executive Q&A

XCINEX visionary speaker - Future of Video 2021

Cihan Fuat Atkin

Founder & CEO

XCINEX Corporation

 

Moderator: Elizabeth Parks, President, Parks Associates


1:45 PM CT

Interactive Panel: Evolution of Content Windowing

Jason Keiles, VP, Global Content Strategy, Vubiquity, an AMDOCS company

Chelsey Rushworth, CRO, InPlayer

Kevin Shepela, Chief Commercial Officer, Fandango (Vudu & FandangoNOW)

Daniel Strickland, CEO, Scener

Moderator: Steve Nason, Research Director, Parks Associates


2:30 PM CT

Q&A with Speakers


2:45 PM CT

Networking Discussion - Where does content windowing go from here?


Wednesday, Jun 9

Retention and Churn in OTT

The confluence of COVID-19 and the launches of highly attractive new entrants into the market significantly affect the behavior of video-starved consumers. The subscription OTT service stack continues to go higher and higher as subscribers add many of these new services plus choose from a long tail of mid-size and smaller offerings to fill in gaps in their content portfolio.

This trend begs the question, when will we see a breaking point in the service stacking phenomena?

Customer churn, a key part of answering this question, has dipped for OTT services, especially higher-priced vMVPDs. This downturn can be also be attributed to the pandemic as video viewers have more time to properly evaluate the services they want to keep and cancel.  This session addresses customer churn, evaluation and uptake of services, and strategies for maintaining and retaining OTT subscribers.

11:00 AM CT

Welcome and Analyst Insight: Trends in OTT Retention and Churn

Liam Gaughan, Researcher, Parks Associates

Steve Nason, Research Director, Parks Associates


11:15 AM CT

Visionary Insight

Sebastian Braun - Verimatrix - Future of Video

Sebastian Braun

Director, Product Management

Verimatrix

 

11:45 AM CT

Executive Q&A

Matt Smith - Symphony MediaAI - Future of Video speaker

Matt Smith

VP, Business Development

Symphony MediaAI

 

Moderator: Elizabeth Parks, President, Parks Associates


12:15 PM CT

Interactive Panel: Effective Strategies for Retaining Customers

Scott Hancock, VP, Marketing, Plex

Jon Heim, Sr. Director of Product Management, TiVo

Igor Oreper, VP of Solutions, Bitmovin

David Sanderson, CEO, Reelgood

Stefan Van Engen, SVP, Content Programming & Acquisitions, XUMO

Moderator: Steve Nason, Research Director, Parks Associates


1:00 PM CT

Q&A with Speakers


1:15 PM CT

Networking Discussion - How do you measure churn?


Wednesday, Jun 9

Data and Decision Making in Video Services

The explosive growth of streaming video consumption has created a level of competition by video services that is unprecedented. In today’s competitive, cost-constrained, churn-sensitive video landscape, there is growing importance being placed on optimizing service aspects that are essential to success - content delivery, quality of service, reliability, engagement, personalization, consumption, advertising, subscriber satisfaction/retention, and more. Appropriate strategic and tactical decision making in these areas requires understanding what is happening, where, and why – data is the key to that understanding.

This session delves into the growing role that data and analytics are taking in successfully operating and managing a video service today. It examines best practices in data-driven decision-making, the types of technology solutions available, and how to maximize data-driven competitive advantage in today’s crowded video services market.
 

2:00 PM CT

Welcome and Analyst Insight: Trends Driving the Need for Data in OTT Video

Paul Erickson, Senior Analyst, Parks Associates


2:15 PM CT

Visionary Insight

Gabriel Berger - ThinkAnalytics - CONNECTIONS visionary

Gabriel Berger

CEO

ThinkAnalytics

 

 


2:45 PM CT

Executive Q&A

NAGRA - Future of Video visionary

Mathieu Fivaz

SVP - Chief, Data Science

NAGRA

 

Moderator: Jennifer Kent, VP, Research, Parks Associates


3:15 PM CT

Interactive Panel - Data: The Key to Acquisition, Engagement, and Retention

Gideon Gilboa, EVP Product and Marketing, Kaltura

Bruno Giner, Customer Success Director, Jump Data-Driven Intelligence

Karsin Kron, Sales Director Northern America, NPAW

Paul Pastor, Chief Business Officer and Co-Founder, STRUUM

Amruta Shankar, Director of Data and Analytics, Synamedia

Moderator: Paul Erickson, Senior Analyst, Parks Associates


4:00 PM CT

Q&A with Speakers


4:15 PM CT

Networking Discussion - Key metrics that drive decision making


 

For questions, contact Parks Associates.

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All times are in Central Time Zone (US)