Aug 15th | 2024
Health and Home: Modern Lifestyles
As our understanding of health and wellness continues to evolve, so does the way we design, build, and equip our homes. In today's modern lifestyle, there's a growing emphasis on creating living spaces that foster well-being, and this has led to collaborations between builders, appliance companies, and technology solutions that promote a healthier, safer, and more sustainable way of life.
This session addresses how appliance manufacturers, builders, and other home solution providers are focused on the residents' health and well-being, including elements like clean air, natural lighting, energy efficiency, and predictive and proactive safety measures. Speakers address how the integration of health-conscious design, innovative appliances, lighting solutions, and safety features in modern homes is shaping a new era of living.
Thursday, August 15, 2024
Parks Associates Market Trends
Moderator
Kristen Hanich
Director of Research
Parks Associates
Moderator
Kristen Hanich
Director of Research
Parks Associates
INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness.
Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.
Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.
Keynote Visionary Speaker
Moderator
Elizabeth Parks
President & CMO
Parks Associates
Moderator
Elizabeth Parks
President & CMO
Parks Associates
As the President and Chief Marketing Officer at Parks Associates, Elizabeth Parks plays a pivotal role at Parks Associates. With over two decades of dedication to the company, she has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the connected home and SMB industries.
Elizabeth's leadership extends across a diverse range of responsibilities. She is a driving force behind the company's research focus and coverage areas, ensuring that Parks Associates remains at the forefront of industry trends and insights for the broadband, consumer electronics, and home service markets. Her expertise is showcased in the strategic communication plan she orchestrates, encompassing advertising, public relations, and marketing efforts.
A cornerstone of her role is as the key organizer of Parks Associates' prestigious events, including Parks Associates signature event, CONNECTIONS™, Smart Energy Summit, Future of Video, Connected Health Summit, and Smart Spaces.
Elizabeth's commitment to Parks Associates' overarching mission is unwavering. She is dedicated to providing clients with the most reliable and comprehensive consumer and industry research and analysis. Parks Associates syndicated and custom research work helps empower businesses to make informed decisions in an ever-evolving landscape.
Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano Texas with her husband and three children.
Panel: Health and Home: Modern Lifestyles
Moderator
Kristen Hanich
Director of Research
Parks Associates
Moderator
Kristen Hanich
Director of Research
Parks Associates
INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness.
Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.
Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.