Account Sharing and Digital Piracy

The rise of online video has shifted the economics of the video content industry and thus sparked an evolution in the thinking and behavior of the people looking to steal content. Illegal livestreaming, app-based sharing, and account sharing are now rampant in the online content marketplace. This 360 Deep Dive examines consumer preferences for various piracy behaviors, as well as attitudes towards privacy and account security.

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Consumer Analytics: Access and Entertainment Track

Key Questions Answered

Survey Methodology

Defining Heads of Broadband Households

Definitions and Abbreviations

Executive Summary

Industry Insight

Industry Insight: Piracy and Account Sharing Forecast

Definitions

Key Findings and Market Impact

OTT Service Consumption Habits

Internet Video Services Watched: Paid vs. Free (2018 - 2019)

OTT Service Use by Business Model (2018 - 2019)

Pirate Households by Demographics (Q1/19)

Internet Video Services Watched: Paid vs. Free Segments (2018 - 2019)

OTT Services Subscribed by Pirates (Q1/19)

OTT Service Annual Cancellations as % of Current Subscriber Base Among Pirates (Q1/18)

Pay-TV Service Subscription Among Pirates: Traditional vs. Online (Q1/19)

Pay-TV/Broadband Service ARPU Among Pirates (Q1/19)

Use of Piracy Devices, Apps, and Websites

Use of Piracy Devices/Apps/Websites (Q1/19)

Number of Piracy Device/Apps/Websites Used (Q1/19)

Use of Piracy Devices/Apps/Websites (Q1/19)

Demographic Distribution of Piracy Device/Apps/Website Users (Q1/19)

Use of Piracy Website Among Kodi Apps Users (Q1/19)

Use of Piracy Devices/Apps/Websites Among Pirates (Q1/19)

Device Ownership of Streaming Media Devices (2010 - 2019)

Piracy Device/Apps/Website Users Among Steaming Media Device Owners (Q1/19)

Pirates Among Piracy Device/Apps/Website Users (Q1/19)

Account Sharing and Piracy Habits

Account Sharing/Piracy Segments (Q1/19)

Demographic Distribution of Account Sharing/Piracy Segments (Q1/19)

Combinations of Account Sharing and Piracy Segments (Q1/19)

OTT Service Subscription by Account Sharing/Piracy Segments (Q1/19)

Pay-TV Service Subscription by Account Sharing/Piracy Segments (Q1/19)

Pay-TV/Broadband Service ARPU by Account Sharing/Piracy Segments (Q1/19)

Pirates Among Account Sharing and Piracy Activities (Q1/19)

Account Related Issues

Common Account Related Issues Experienced (Q1/19)

Demographic Distribution of Common Account Related Issues Experienced (Q1/19)

Account Related Issues Experienced by Account Sharing/Piracy Segments (Q1/19)

Experiencing the Issue of Not Being Able to Use the Service Due Multiple Logins Among Pirates (Q1/19)

Experiencing the Issue of Not Being Able to Use the Service Due Multiple Logins Among Account Shares/Thieves(Q1/19)

Consumer Attitudes towards Account Sharing and Piracy

Perception Towards Sharing Online Music/Video Services or Using Unlicensed Content (Q1/19)

Agreement on Sharing Online Music/Video Services or Using Unlicensed Content by Demographic (Q1/19)

High Agreement Towards Sharing Online Music/Video Service or Using Unlicensed Content Among Households Facing Account Related Issues (Q1/19)

Disagreement Towards Sharing Online Music/Video Service or Using Unlicensed Content Among Households Facing Account Related Issues (Q1/19)

Perception of Paying for Music/Video Service Among Account Sharers/Thieves (Q1/19)

Perception Towards Movies/Music Being Available for Free Among Account Givers (Q1/19)

Lifestyle Attitudes Among Account Sharing/Piracy Segment (Q1/19)

Music vs. Video Account Sharing

Digital Music Service Subscription by Demographics (Q1/19)

Account Sharing and Piracy Activities (Q1/19)

Online Video/Music Sharing Among Demographic Groups (Q1/19)

Agreeing on Sharing Online Music/Video Services Among People Using Other's ID and Password to Access these Services (Q1/19)

Agreeing on Sharing Online Music/Video Services Among People Allowing Others to Use their ID and Password to Access these Services (Q1/19)

Appendix

Publish Date: 2Q 2019

Slides: 68


Authored By:
Billy Nayden - Research Analyst
Yilan Jiang - Director
Pooja Kamble - Researcher

Published by Parks Associates
© June 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
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