Parks Points

Thursday, May 02, 2019

AI Raises the Bar for Home Network Security

Consumers are becoming increasingly concerned about the hacking of their devices and data as they hear about more data breaches and have their own experiences with issues such as ransomware, identity theft and botnet attacks.

Concerns about data security also have been shown to increase with ownership of more connected devices. Currently, U.S. broadband households own an average of 10.4 connected devices -- including entertainment, smart home, smart speaker and connected health

Saturday, March 30, 2019

WiFi, Managed Services and the Home Network: Solving In-Home Connectivity

Home networks are a key building block for today's connected home systems and products, and wireless is the dominant method of connectivity for a variety of smart home, computing and entertainment devices. As a result, loss of wireless connectivity can be disruptive to the user experience and seriously impair the value proposition of computing and entertainment devices.

More than 30 percent of computing and entertainment device owners reported loss of wireless connectivity last year, ...read more

Monday, February 18, 2019

Voice-Controlled Online Entertainment Gaining Traction

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47% among U.S. broadband households by 2022, according to Parks Associates research. New entrants in the voice-first connected CE market, include Samsung, Roku and Facebook.

The average U.S. broadband household in 2018 had 8.8 connected computing, entertainment, or mobile devices, all ...read more

Wednesday, January 30, 2019

Expanding Use Cases in Virtual Reality

In a recent survey, 25% of broadband households indicated they were familiar with some type of VR technology, but just 8% actually owned a headset, Parks Associates researchers found.

While ownership has grown significantly over the past two years, VR headsets have not experienced the explosion in adoption that has characterized connected devices like smartwatches and smart speakers. Most consumers view VR headsets as a luxury niche product.

Gaming remains at the heart of VR ...read more

Thursday, January 03, 2019

Smart Home Key Trends

The consumer IoT and smart home industries have achieved a key long-term goal — they have generated sufficient consumer interest and subsequent purchase intentions to move adoption of smart home solutions into the early majority, along with strong increase in the number of multidevice households. Research from Parks Associates shows 17 percent of U.S. broadband households own both an internet-connected entertainment device and a smart home device, and 13 percent own both a connected health ...read more

Thursday, December 06, 2018

The Shift of Live Content from Traditional Broadcast TV to Online

The shift of live content from traditional broadcast television to online sources has significantly changed the video industry, especially with the news media. The rise of live online alternatives extends those capabilities to nontraditional voices in the digital realm, including bloggers, social media influencers, independent video creators, digital networks, and over-the-top news services. The combination of digital creators and more professional digital networks, like Cheddar, offers ...read more

Thursday, October 11, 2018

Challenges and Opportunities with Voice Control in Connected Entertainment

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022, based on Parks Associates estimates.

New entrants in the connected consumer electronics market, including Samsung, Roku and Facebook, are likely to make announcements about new voice-controlled speakers at CES 2019 in order to claim ...read more

Wednesday, September 12, 2018

Disruptive Go-to-Market Strategies for Residential Security

This year's ESX conference shed a light on competitive shifts and market disruptors that are affecting the residential security market. Security dealers, integrators and monitoring companies came together to evaluate the current security market landscape and future outlook.

Over the last five years, the needle for home security system ownership, monitored or not, has stayed within 25% – 27%. Value propositions remain the same and expected growth will be driven by a combination of DIY ...read more

Monday, August 06, 2018

The Evolution of OTT Video Partnerships

Buddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple (1968) or Murtaugh and Riggs in Lethal Weapon (1987), the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy up with others in the market to find their own happy endings.

OTT video services have partnered with a number of entities within the video ecosystem since their emergence, ...read more

Friday, June 15, 2018

Top 5 Data-Driven Mobile Services

The mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don't need or use -- and intense competition among mobile carriers has allowed consumers to switch from fixed-data to unlimited plans and pay less in the process.

Operators increasingly have been turning to targeted data-driven services in order to drive ...read more

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