Press Releases

Tuesday, April 24, 2018

73% of smart home device owners installed at least one product themselves or with help of a friend or family member

Leading IoT research firm to address consumer engagement strategies at CONNECTIONS™: The Premier Connected Home Conference, May 22-24

Parks Associates announced new research today showing that nearly three-fourths of smart home device owners installed at least one of their devices without professional help, either on their own or with help from a friend or family member. Parks Associates will host the 22nd-annual CONNECTIONS™: The Premier Connected Home Conference on May 22- ...read more

Thursday, April 19, 2018

Parks Associates welcomes Trusource Labs as sponsor of IoT Summit at HardwareCon

One-day event focuses on hardware as a service, hardware connectivity, and ecosystem disruptions

Parks Associates is hosting the IoT Summit: Transformation of Consumer Products: Connectivity & IoTat HardwareCon today at the San Jose Convention Center, sponsored by Trusource Labs. The full day of sessions explore growth strategies for hardware players as connectivity opens opportunities for crossover use cases and new consumer experiences as well as interoperability challeng ...read more

Wednesday, April 18, 2018

Purchase intentions for smart home devices increased by 66% year over year

Research firm hosts Integrated Life Day at InfoComm to highlight opportunities for A/V solution providers in convergence of commercial and residential connected markets

Research from Parks Associates finds purchase intentions for smart home devices among U.S. broadband households have increased by 66% year over year, which will drive an accompanying increase in consumer expectations for premium and personalized technology experiences in all aspects of their digital lives. Th ...read more

Tuesday, April 17, 2018

CONNECTIONS™: The Premier Connected Home Conference features industry-leading companies including Comcast, Fing, Google, Intel, LeakSentinel, SimpliSafe, Samsung, T-Mobile, and more

Parks Associates reports smart thermostat ownership has more than doubled in three years

RecentParks Associates research shows that smart thermostat ownership has more than doubled in recent years, from 5% in 2014 to 13% in 2017. The firm’s 360 View: Energy Management, Smart Home, & Energy Providers reports purchase intention rates have also doubled in the same time period.

“Approximately 63% of the thermostats purchased in the last year were smart thermostats,” said Eli ...read more

Thursday, April 12, 2018

AV integrators have unique opportunity to offer personalized, connected entertainment services as innovative technologies reach the consumer market

New whitepaper addresses AV experience for commercial, residential, hospitality, entertainment, mobile, or other public environments

Parks Associates today released a new whitepaper, Integrated Life: AV Convergence in Life, Work, and Play, which reveals two-thirds of U.S. broadband households have at least one connected entertainment device and nearly 70% of U.S. broadband households subscribe to at least one OTT (over-the-top) service. The whitepaper, sponsored by AVIXA™, ...read more

Thursday, April 12, 2018

50% of personal assistant device and app users are highly satisfied with the solution they use

IoT Summit at HardwareCon, sponsored by Trusource Labs, explores innovations the connected home and consumer engagement strategies

Parks Associates today announced new research showing 50% of personal assistant device and app users in U.S. broadband households are very satisfied with the solution they are using. The firm’s 360 Deep Dive: Voice-enabled Use Cases reports that 48% of U.S. broadband households used a personal digital assistant in 2017, with Apple Siri and Amazon ...read more

Wednesday, April 11, 2018

CONNECTIONS™: The Premier Connected Home Conference features Intel keynote and session on independent living and the smart home

Parks Associates reports 45% of current caregivers would pay for a home living service package for a loved one

Parks Associates announced connected health research today showing 45% of current caregivers in the U.S. would pay for a home living service package for a loved one. The research firm’s 360 View Update: Smart Home, Caregiving, and Aging-in-Place surveyed consumer and caregiver interest on a package that includes alerts about dangers in a loved one’s home, alerts abo ...read more

Tuesday, April 10, 2018

Households without a home security system want interactive services, no long-term contracts, and home management capabilities

Among U.S. broadband households without a security system, 19% are very likely to buy one if it can be monitored or controlled via a smartphone

Parks Associates shared new research today ahead of ISC West from its consumer study 360 View: Residential Security showing remote monitoring with no long-term commitment are key factors to attract new security customers. The research study of 10,000 U.S. broadband households reveals that among the 73% of broadband households without ...read more

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