Press Releases

Thursday, January 16, 2020

25% of US broadband households use free, ad-based OTT services, and more than 25% are interested in innovative offerings accessed via TV

New consumer research examines demand for pay-TV features and subscription OTT video services

New research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.

The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25% of US broadband households have watched video on a free, ...read more

Wednesday, January 15, 2020

Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019 and forecasted to reach $66 billion worldwide by 2022

Industry report examines trends, business models, and best practices to identify and fight piracy

A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.  Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 bill ...read more

Tuesday, January 14, 2020

Adoption of smart appliances jumps to 11% of US broadband households

Austin Energy, Bidgely, Johnson Controls, and Parks Associates to keynote 11th annual Smart Energy Summit, featuring consumer trends and new opportunities for utilities and energy providers

International research firmParks Associates will host the eleventh annual Smart Energy Summit: Engaging the Consumer, February 17-19, 2020, at the Omni Austin Downtown in Austin, Texas, featuring keynotes from Austin Energy, Bidgely, and Johnson Controls. The firm’s Research Director Brad ...read more

Monday, January 06, 2020

Seventy-seven percent of smart TVs owned by US broadband households are now connected to the internet

CONNECTIONS Summit at CES 2020 spotlights smart TV market, including 8K, screen sizes, and growing role of streaming services for video content 

Ahead of CES® 2020, Parks Associates announced new research showing that more than 70% of US broadband households now own at least one streaming entertainment product and 50% own a smart TV. 360 Deep Dive: Demand and Perception of Connected TVs also reports that 77% of smart TVs owned by US broadband households are now connected to ...read more

Friday, January 03, 2020

Parks Associates: 7% of US broadband households have bought a self-installed system

ADT, Arlo Technologies, Google, Ring, and SimpliSafe share insights on growth of DIY Security Solutions at CONNECTIONS™ Summit at CES®

New Parks Associates security research finds 7% of US broadband households have bought a self-installed security system, with 46% doing so to protect their home and belongings. Leading players ADT, Arlo Technologies, Google, Ring, and SimpliSafe will address key topics in the home security business at Parks Associates’ fifteenth annual CONNEC ...read more

Monday, December 30, 2019

Parks Associates: 29% of US broadband households own a smart home device

Consumer privacy and connectivity a core focus at CONNECTIONS™ Summit at CES®

Parks Associates announced new research today from its 4Q 2019 survey of 10,000 broadband households finding that 29% of US broadband households now own a smart home device, a 20% growth rate from one year ago. The international research firm will host the fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies, January 7 at CES® 2020 in Las Vegas, sponsored by Alarm.com, Am ...read more

Tuesday, December 17, 2019

36% of those intending to purchase a security system prefer self-installation

New research addresses the preference for self-installable solutions in home security market

Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Security reports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owner ...read more

Wednesday, December 11, 2019

Fitbit favored among older US consumers for fitness trackers, smart watches, and GPS sports watches

Research firm examines the state of the wearables market and consumer adoption of major brands including Fitbit, Apple, Samsung, and Garmin  

Connected wearables research fromParks Associates finds that Fitbit leads the market for wrist wearables due in large part to the brand’s dominance among older consumers. 360 Deep Dive: Consumer Demand for Connected Wearables reports that while Fitbit and Apple share the lead among consumers ages 18-24, Fitbit has a wide lead amo ...read more

Page(s):   of   143 Next
© 1998-2020 Parks Associates. All Rights Reserved.