Press Releases

Monday, December 11, 2017

More than 50% of U.S. broadband households feel they get nothing of value in exchange for their data

CONNECTIONS™ Summit at CES® sessions feature executives from Google, Intel, ADT, Comcast, Samsung, and more IoT leaders

Parks Associates today released research showing 54% of U.S. broadband households see little value in return for sharing their data. In addition, 42% do not trust companies will be able to keep their data safe. The international research firm hosts the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home, January 9 at CES® 2018 in Las Vegas, to discuss s ...read more

Thursday, December 07, 2017

Parks Associates and TiVo Examine Top 5 IPTV Challenges in Industry Webcast

44% of U.S. broadband households have two or more connected video entertainment devices

Parks Associates will host the industry webcast “Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services” on Tuesday, December 12, to examine the challenges for operators in providing IPTV services as consumers view content across managed set-top-boxes (Linux, Android TV, ASOP) and their devices (Apple TV, Amazon Fire, Roku, mobile, and web).

Sponsored by TiVo, this web ...read more

Tuesday, December 05, 2017

User experience becomes key focus for smart TVs and streaming media players

Consumer entertainment and IoT research firm releases Smart TV Market Snapshot ahead of CONNECTIONS™ Summit at CES

A new Market Snapshot from Parks Associates finds that makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. According to Parks Associates’ “Market Snapshot - Smart TVs & the User Experience,” 45% of U.S. broadband households have a smart TV, which is now the most common ...read more

Thursday, November 30, 2017

More than one-half of OTT-subscribing households pay for multiple OTT video services

IoT research firm reveals consumers who pay for subscription OTT services are more likely than non-subscribers to watch free video services

Parks Associates today released new OTT research showing that more than 50% of U.S. OTT subscription households subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.

“Not only are more households subscribing to OTT video s ...read more

Wednesday, November 29, 2017

U.S. households will buy more than 10 million smart home controllers in 2021

Smart Home Tracker notes a shift in smart home sales strategies from Amazon and Google

Parks Associates announced new smart home research today showing 26% of smart home owners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making this channel the most commonly used among U.S. consumers. By 2021, more than 10 million smart home controllers will be sold in the U.S., and more than eight million will be sold through retail ...read more

Tuesday, November 28, 2017

Nearly 50% of U.S. broadband households use a personal assistant through an application or dedicated device

New whitepaper examines voice-first landscape and role of voice to alleviate complexity in the smart home user experience

Parks Associates recently released a new whitepaper, Enabling Voice in the Smart Home, with research showing 49% of U.S. broadband households use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience. The whitepaper, sponsored by the ULE Alliance, examines the influence of the voice-first interf ...read more

Thursday, November 16, 2017

40% of U.S. homeowners interested in bundling solar power with electric utility bill

Itron and Meritage Homes to keynote ninth-annual Smart Energy Summit in Austin, Texas

The research firm announced executives from Itron and Meritage Homes will be keynote speakers at the ninth-annual Smart Energy Summit: Engaging the Consumer, February 19-21 at the Omni Austin Hotel Downtown in Austin, Texas.

Smart Energy Summit focuses on energy efficiency, demand response, and home energy management solutions for consumers as well as crossover opportunities between sma ...read more

Wednesday, November 15, 2017

U.S. broadband households will buy almost 55 million smart home devices in 2020

Comcast, Nest, Hive/Centrica, eQ-3, DT, and ROC-Connect to discuss IoT, smart home solutions, and consumer engagement at CONNECTIONS™ Summit at CES

Parks Associates today announced research showing U.S. broadband households will buy almost 55 million smart home devices in 2020. Currently many smart home devices, including smart thermostats, lights, locks, and networked cameras, are still in the early adopter stage, at adoption levels less than 15% of U.S. households. The int ...read more

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