Press Releases

Thursday, October 12, 2017

Nearly 40% of smart light bulb owners use Amazon Echo or Google Home to control their devices

CONNECTIONS™ Summit at CES® examines how voice control improves smart home experiences

Parks Associates today announced new research showing that nearly 40% of smart light bulb owners use Amazon Echo or Google Home to control their devices. The international research firm will examine how voice control improves the smart home experience and can drive consumer adoption and usage at the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home, taking place January 9, 2018, at C ...read more

Tuesday, October 10, 2017

More than 26 million U.S. broadband households will have professionally monitored security by 2021

Parks Associates director to share firm’s residential security research at TMA 2017 Annual Meeting

International research firm Parks Associates announced today that Tom Kerber, Director of IoT Strategy, will speak at the TMA 2017 Annual Meeting, October 11 in Scottsdale, Arizona. Kerber will examine key trends in the residential home security market and how smart safety and security products impact the competitive landscape.

“The residential security market has experienc ...read more

Wednesday, October 04, 2017

9% of U.S. broadband households likely to purchase smart watch in the next year

New research from IoT firm shows smart watch adoption increases to 14%, while tablet adoption peaks

Parks Associates announced new IoT research today showing a continued increase in adoption of smart watches, with adoption reaching 14% in Q2 2017. The firm’s research also shows that smartphone adoption has remained stable since 2016, while tablet adoption may have peaked after reaching a high of 72% in Q1 2016.

“Although smart watches have not become mainstream yet, purc ...read more

Tuesday, October 03, 2017

55% of U.S. broadband households find it appealing to use voice control for status updates or control of connected devices

CONNECTIONS™ Europe: IoT and the Connected Consumer addresses voice-first strategies driving smart home adoption

Parks Associates research shows that 55% of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices. The international IoT research firm will address voice-first strategies and use cases driving adoption of connected products in Europe at the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Co ...read more

Thursday, September 28, 2017

Only 28% of consumers are comfortable selecting a health monitoring device on their own

Parks Associates releases consumer segmentation identifying key connected health consumer categories

Parks Associates announced new connected health research today showing only 28% of consumers in U.S. broadband households are comfortable selecting a health monitoring device on their own. Among the 58% of consumers with at least one chronic condition, only 29% are comfortable selecting a health monitoring device.

Health Tracker: Effective Engagement through Segmentation ...read more

Tuesday, September 26, 2017

Nearly one-half of consumers cite strong data security and privacy concerns related to Internet-connected devices

CONNECTIONS™ Europe: IoT and the Connected Consumer to address privacy and security challenges

International IoT research firm Parks Associates noted that nearly one-half of consumers in Western European broadband households are concerned that someone could get unauthorized access to the data from their smart products. Similarly, nearly one-half of consumers in U.S. broadband households rank data security and privacy issues as their greatest concern about connecting devices ...read more

Thursday, September 21, 2017

Adoption of connected health devices increases to 41% in 2017, up 4% from 2016

Parks Associates to host smart home research workshop at Connected Health Conference, October 25 in Boston

International research firm Parks Associates announced today it will host the research workshop, “Connected Health and the Smart Home: Assessing the Crossover Opportunities,” on October 25 in Boston, prior to the start of the Connected Health Conference. The workshop will examine strategies to deliver healthcare innovations through a connected home, featuring consumer r ...read more

Wednesday, September 20, 2017

Amazon, Centrica, Deutsche Telekom, and Philips to keynote at 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer

Unit sales of standalone IP cameras in Western Europe to reach 10.76 million by 2021

International IoT research firm Parks Associates today announced the keynote lineup for the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer, 1-2 November 2017 at the Amsterdam Marriott Hotel. The event, which includes more than 200 attendees in an intimate networking environment, will feature keynote presentations from high-level executives from Amazon, Centrica, Deutsche Tel ...read more

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