Press Releases

Wednesday, April 17, 2019

22% of US broadband households have a service speed of 100-999 Mbps

Industry research addresses current competition in gigabit-speed services   

New research from Parks Associates finds 22% of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39% of US broadband households do not know their broadband speed. Modern Broadband: Competition and Retention at Gigabit Speeds notes only 6% of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has d ...read more

Tuesday, April 16, 2019

36% of US broadband households own a smart speaker with voice assistant

CONNECTIONS  to address roles of service providers in providing comprehensive smart home solutions with special session sponsored by F-Secure

New data from Parks Associates shows in early 2019, 36% of US broadband households own at least one smart speaker with a voice assistant. The international research firm will explore new opportunities for service providers in the smart home space emerging from voice and other innovations at the 23rd-annual CONNECTIONS™: The Premier Co ...read more

Monday, April 15, 2019

8% of US broadband households own a VR headset, while 25% are familiar with VR headsets

Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming

A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among con ...read more

Thursday, April 11, 2019

12% of US broadband households report owning a smart major appliance

CONNECTIONS announces speaker lineup for 23rd annual connected home conference

Parks Associates today announced the speakers for the 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23, at the Hyatt Regency San Francisco Airport, San Francisco, California.

Twelve percent of US broadband households own a smart major appliance, while smart vents and smart beds are also starting to generate market activity,” said Patrice Samuels, Senior Analyst, Park ...read more

Tuesday, April 09, 2019

12-14% of UK broadband households say they are very familiar with networked cameras or smart door locks

Research firm announces CONNECTIONS™ Europe: Strategies for the Smart Home and Consumer IoT Topics

Parks Associates today announced the topics for the 14th-annual CONNECTIONS™ Europe: Strategies for the Smart Home and Consumer IoT, with a core focus on the advancements and growth of smart home, security, connected health, and energy management solutions in Europe. Parks Associates research shows 12-14% of UK broadband households say they are very familiar with networked came ...read more

Thursday, April 04, 2019

New professionally monitored subscribers spend $5 more per month on their services than average security households

Security research from Parks Associates finds consumers who bought their home security system in the past 12 months spend $55 per month on average for their monitoring services, $5 more than the average cost among all security households. 360 View: Residential Security attributes the increase in RMR (recurring monthly revenue) among new subscribers to an increasing adoption rate of home controls and interactive services.

Dina Abdelrazik, Senior Analyst, Parks Associates, wil ...read more

Wednesday, April 03, 2019

Over half of US broadband households who trial an OTT video subscription service convert to paying subscribers

Research firm to present new OTT video research at the NAB Show on consumer perceptions, adoption, and use

New research from Parks Associates finds 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. The firm will present its OTT research at the upcoming NAB Show in Las Vegas, including highlights from OTT Video Services: Purchasing and Perceived Value, which reports that the conversion rate from free trial to paying subs ...read more

Tuesday, April 02, 2019

Consumer familiarity with video doorbells has increased by 57% over the past year

Smart Home Tracker analyzes competitive smart home landscape

New research from Parks Associates finds consumer familiarity with video doorbells has increased by 57% over the past year. The firm’s Smart Home Tracker reveals video doorbells now have the fourth highest adoption rate among smart home products in the US market, with very high growth potential in 2019.

“One-quarter of broadband households report intention to purchase a smart video doorbell in the next 12 month ...read more

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