Press Releases

Monday, October 14, 2019

Quality of user interface (UI) more important than content recommendations in video service satisfaction

New study examines consumer preferences related to new UI options

New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video servi ...read more

Thursday, October 10, 2019

Parks Associates webcast highlights pay TV, OTT, and consumer electronics and computing trends for 2020

One-third of US broadband households consider watching TV/movies at home as their top leisure activity

Parks Associates will preview the key 2020 trends and topics for connected entertainment and CE during the complimentary webcast “Looking Ahead to 2020: Video Entertainment and CE,” on Thursday, October 17, 1:00 P.M. CT. The research firm notes that watching TV and movies at home is the leading leisure activity among US broadband households, with 70% ranking it in their top ...read more

Tuesday, October 08, 2019

Choosing a router/gateway with strong security software is most popular action to prevent unauthorized access to devices

CONNECTIONS™ Summit at CES® sessions feature executives from Alarm.com, Comcast NBCUniversal, Sprosty Network, Uber, and more IoT leaders

Research from Parks Associates shows that as households adopt more smart home devices, owners rely more and more on a router/gateway with strong security software to prevent unauthorized access and protect their privacy. One-third of households with 1-4 smart home devices have adopted this method, increasing to 50% of households once they ...read more

Monday, October 07, 2019

Parks Associates’ Second Annual Future of Video Expands to Include Social Video & Livestreaming Summit

39% of US broadband households using an ad-supported OTT service (AVOD) discovered it through friends or family

Parks Associates today announced the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California, will feature a special half-day event “Social Video & Livestreaming Summit,” hosted by OTT Executive Magazine on Monday, December 9, 1-5 pm. Future of Video: OTT, Pay TV, and Digital Media examines the factors influencing ...read more

Thursday, October 03, 2019

58% of UK broadband households prefer hardware-as-a-service option at £5 per month for smart thermostats

CONNECTIONS™ Europe to address deployment of new connected products and services through existing platforms

Parks Associates research finds a majority of UK broadband households prefer the hardware-as-a-service model for purchasing smart thermostats, smart home kits, boiler systems, and rooftop solar. The research firm will host the 14th annual CONNECTIONS™ Europe: Strategies for Security and Smart Homeon 19-20 November at the Amsterdam Marriott Hotel to discuss strategies f ...read more

Wednesday, October 02, 2019

Percent of US broadband households that subscribe to two or more OTT services has increased by 130% since 2014

Partnerships, aggregation, and bundling in video services are key strategies for subscriber growth

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. Partnering, Aggregation, and Bundling in Video Services reports only 33% subscribed to multiple services in early 2017 and 20% in 2014.

Partnering, Ag ...read more

Tuesday, October 01, 2019

Over 40% of US broadband households are interested in 5G

Technology Market Assessment addresses 5G mobile technology and its impact in the IoT and smart home industries

New research from Parks Associates, Technology Market Assessment: 5G Network Services, finds that more than 33% of US broadband households cite some level of familiarity with 5G and over 40% of US broadband households are interested in 5G.

Technology Market Assessment: 5G Network Services examines several aspects of 5G, including the condition of the mobile mar ...read more

Wednesday, September 25, 2019

Smart Home Device Ownership is 28% in the US, 16% in the UK, and 14% in Canada

Research firm to preview trends in connectivity, security, smart home, video entertainment for 2020 in upcoming industry webcasts

International research firm Parks Associates will host three industry webcastsin the coming months, with the first, “Looking Ahead to 2020: Smart Home and Security Trends in Europe and the US,” taking place Thursday, September 26, at 1:00 p.m. CT. This webcast tomorrow will feature consumer data and analysis on key trends in smart home solutions, ...read more

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