Advanced Advertising Outlook

This report evaluates U.S. digital media usage trends and consumer behavior while updating Parks Associates previously published advertising revenue projections. The report focuses on the advanced television, online video, and mobile advertising markets, including analysis of industry developments and updated U.S. advertising revenue forecasts 2010-2015.

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Download Table of Contents (PDF)

The Bottom Line

Data Points

1.0   Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1    Source of Data

1.3.2    Glossary of Terms

2.0   Advanced TV Advertising Market Update

2.1 Digital TV Households and Usage Trends

2.2 Key Market Developments

2.3 Advanced TV Advertising Forecasts – U.S. 2010 – 2015

3.0   Online Video Advertising Market Update

3.1 Online Video Usage Trends

3.2 Key Market Developments

3.3 Online Video Advertising Forecasts – U.S. 2010 – 2015

4.0   Mobile Advertising Market Update

4.1 Mobile Device Penetration and Usage Trends

4.2 Key Market Developments

4.3 Mobile Advertising Forecasts – U.S. 2010 – 2015

5.0   Concluding Statements

5.1 Advanced TV Advertising

5.2 Online Video Advertising

5.3 Mobile Advertising

Advanced Advertising Glossary of Terms
U.S. Television Services Market Share – 2010
U.S. Digital Television Households 2010 – 2015
U.S. Digital Television Households Market Share 2011-2015
Weekly Time Spent Watching Video on TV Set
Major U.S. Television Service Providers – Cable TV
Major U.S. Television Service Providers - DBS
Major U.S. Television Service Providers – Telco/IPTV
Advanced TV Advertising Revenue Forecast Methodology
U.S. Advanced TV Advertising Revenue 2010 -2015
U.S. Cable/DBS/Telco/Network Advertising Revenue: Traditional Linear & Advanced TV 2010 – 2015
U.S. Advanced Advertising Revenue by Format 2010 - 2015
U.S. Broadband Households 2010 – 2015
U.S. Online Video Viewers 2010 – 2015
U.S. Connected Device Households 2010 – 2015
Video Viewing Device Preference
Method of Connecting TV to the Internet
Active Internet Connected Devices
Online Content Type Accessed via Connected TV
Appeal of TV Everywhere
Appeal of Cross-Platform Video Service
TV Everywhere Initiatives
Rovi TotalGuide, Rovi Corporation
Online Video Advertising Revenue Forecast Methodology
U.S. Online Video Advertising Revenue 2010 – 2015
U.S. Smartphone Owners 2010 – 2015
U.S. Tablet Unit Sales 2010 – 2015
Top Mobile Phone Activities
Number of Mobile App Download
Mobile Advertising Revenues – N.A. 2010 – 2015
% of Mobile Advertising Revenue by Format – N.A. 2010 - 2015

Publish Date: 2Q 2011

Pages: 54

Authored By:

© April 2011 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.

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