Cloud-based Value-added Services

This report provides a comprehensive analysis of value-added services delivered by broadband service providers. It examines the trends, technical issues, business models, and consumer interest in deployed and planned services (entertainment, home services, technical support services, convergence services, and emerging areas such as digital health) in global markets.

“As broadband penetration increases, ISPs in competitive markets are adding several new services to retain subscribers and to increase ARPU,” said Brett Sappington, a senior analyst at Parks Associates. “Many of these services, such as multiscreen video and home automation, will leverage the networks and in-home systems being deployed today. Cloud-based Value-Added Services provides a look into the market forces, consumer demand, business models, and strategies that are shaping this growing area.”

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The Bottom Line

1.0          Report Summary

1.1          Purpose and Scope of Report

1.2          Data Sources

1.3          Definition of Global Regions

2.0          Market Overview

2.1          The Need for Cloud-based Value-added Services

2.2          Cloud-based Value-added Service Solutions

3.0          Entertainment

3.1          Video

3.2          Music

3.3          Gaming

4.0          Monitoring and Smart Home Services

4.1          Home Automation

4.2          Home Security

4.3          Energy

5.0          Health

6.0          Technical Services

6.1          Premium Tech Support

6.2          Storage and Sharing

7.0          Convergence Services

7.1          Integrated Services

7.2          Complementary Entertainment Platforms

8.0          Forecast

9.0          Implications and Recommendations

9.1          Overall

9.2          Entertainment Services

9.3          Monitoring and Smart Home Services

9.4          Health Services

9.5          Technical Services

9.6          Convergence Services

10.0        Glossary and Index

10.1        Glossary

10.2        Index

Companies Interviewed for the Report
Global Forecast Regions
Strategic Shifts Due to Increased Competition
Strategies for Value-added Service Pricing
The Impact of Value-added Services Offerings on Customer Satisfaction
Selected Cloud-based Solutions
Appeal of Entertainment Value-added Services
Video Leads Entertainment Choices
The Effect of Content Availability on Expected Video Consumption
Music Value-added Service Offerings
Examples of Gaming Value-added Services
Appeal of Home Security and Monitoring Features
Demand for Home Security Services
Examples of Home Security VAS
Willingness to Pay for Energy Monitoring Service, 2009-2010
Appeal of Energy-related Value-added Services
Examples of Energy VAS
Areas of Health Care Value-added Services
Appeal of Online Care Services
Interest in Purchasing Cloud-based Health Services
Examples of Health-related Value-added Services
Premium Technical Support Offerings
Consumer Interest in Broadband-related Support Features
Examples of Storage and Sharing Value-added Services
Examples of Convergence Broadband VAS
Cloud-based Value-added Services Forecast Methodology
Global Forecast: Annual Cloud-based VAS Gross Revenues at End-User Value by Region, 2010-2015
Global Forecast: Annual Cloud-based VAS Gross Revenues at End-User Value by Type of Service, 2010-2015

Publish Date: 3Q 2011

Pages: 58

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

© July 2011 Parks Associates
Dallas, Texas 75230

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