IP-based Home Monitoring: Energy Management

This report covers the changing landscape of technologies and services, including detailed analysis of the key drivers and market dynamics. Insights from Parks Associates' extensive consumer data are applied to describe the business models for utilities, telcos, security service firms, and retailers and the future opportunities in the energy management market.

“Winners in this market will have a clear vision of the future and a detailed understanding of the market in order to create a plan that exploits and expands their competitive advantage,” said Tom Kerber, Director of Research, Home Controls and Energy at Parks Associates. "This report provides industry leaders with insights and a clear explanation of current and future market dynamics and competitive intelligence to help them be successful."

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The Bottom Line

1.0            Introduction

1.1            Key Questions & Issues Addressed

1.2            Scope

2.0            Key Drivers of IP Based Residential Energy Management

2.1            The Benefits of Smart Meter Data

2.2            Broadband Enabled Product Capabilities

2.3            The Benefits of Real Time Control

2.4            IP Based Communication Standards

3.0            Market Dynamics

3.1            Consumer Mindset and Motivation

3.2            Telephone, Cable, Security Company Entrants

3.3            Partnership Opportunities

3.4            OEM Integration of Energy Management into Appliances

3.5            Retail

4.0            Company Profiles

5.0            Energy Management Value Chains and Business Models

5.1            Hardware Sales

5.2            Recurring Revenue from the Consumer

5.3            Recurring Revenue from Demand Response

5.4            Recurring Revenue from Advertising, Lead generation

6.0            Market Forecasts

6.1            Homes with Energy Management Systems

6.2            Subscription Revenue for Energy Management Services

6.3            In-Home Displays

6.4            Programmable Communicating Thermostats

6.5            Load Control Modules

7.0            Notes on Methodology

7.1            Data Sources


Smart Meter Deployments
Utility Industry Net Promoter Score
Residential Broadband Connections
Marketing Funnel – The Consumer Decision Process
Familiarity of Energy Programs Offered by Utility
Consumer Attitudes Regarding Energy Programs
Consumer Concerns or Objections to Energy Management
Appeal of Value Added Services
Likelihood to Switch Broadband Provider for Bundle
Preferred Provider of Energy Management
Preferred Energy Solutions Purchase Location
Participants Entering the Smart Grid Market
Home Control Platform Profiles
Service Provider Profiles
Quintuple Play Provider Profiles
Thermostat and Energy Modeling Profiles
Load Monitoring and Control, Demand Response Solutions Provider Profiles
Smart Meter and Communications Solutions Manufacturers
Household Penetration of Security, Broadband, and Smart Meters
Forecast for Energy Management System Adoption
Revenue from Consumer Subscriptions to Energy Management Services
Forecast for In-Home Displays
Forecast for Programmable Communicating Thermostats
Forecast of Load Control Modules

Publish Date: 4Q 2011

Pages: 57

Authored By:
Tom Kerber - Senior Director, IoT Strategy and Custom Research

© December 2011 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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