Residential Security: Go-To-Market Strategies

Competition from DIY solutions, smart products, new business models, and new entrants requires a sharp focus on marketing and sales execution. As the market for new security systems tightens, there is a renewed emphasis on the marketing basics of price, product, place, and promotion, as well as sales tactics. This industry report provides an overview of market trends and highlights differences in the go-to-market strategies in the industry and the competitive strengths of each approach.

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Publish Date: 2Q 2020

Pages: 35

Authored By:
Tricia Parks - Founder and CEO
Dina Abdelrazik - Senior Analyst

© April 2020 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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