User Interfaces: The Battleground for Video Services

This report examines the current state of the global market for user interfaces and content discovery in television and video services. The report examines different methods of content discovery and how the user interface affects how consumers discover video content. It examines the different types of market players and analyzes the products and services that establish the user interface and feed content discovery for the consumer.

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The Bottom Line


1.0   Report Summary

1.1 Purpose and Scope of Report

1.2 Data Sources

2.0   Users of Video Content Discovery Interfaces

2.1 Consumption Habits

2.2 Discovery Habits

3.0   The Content Delivery Ecosystem

3.1 Metadata

3.2 Search and Recommendation

4.0   The Battle for the Interface

5.0   Forecast

5.1 Methodology and Assumptions

5.2 Search and Recommendation via EPG / Set-top Box UI

5.3 Search/Recommendation through Multiscreen Offerings

6.0   Implications and Recommendations

6.1 Pay-TV Providers

6.2 Content Creators

6.3 Metadata Providers

7.0   Glossary


Current TV Service
OTT Subscribers by Age
Sources for Watching Video Content at Home
Use of Content Discovery Methods
Top Sources Used to Watch Movies at Home
Discovery of Paid, Transactional VOD Programming
Demographic Comparison of OTT vs. Pay-TV Recommendations
Awareness of Personalized Viewing Recommendations by OTT Service Provider
Common Content Discovery Methods
Optimal Discovery Options for Specified Use Cases
Willingness to Share Viewing History
Content Discovery Ecosystem
Video Metadata Categories and Examples
Selected Metadata Providers
Selected Search and Recommendation Providers
Players in the TV User Interface Battle
Selected Solutions Providers
Search/Recommendation Availability Forecast Methodology
Forecast: Number of Pay-TV Subscribers with EPG Search / Recommendations
Forecast: Number of Pay-TV Subscribers with Multiscreen Search / Recommendations

Publish Date: 4Q 2013

Pages: 50

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst
Glenn Hower - Senior Analyst

© December 2013 Parks Associates
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