The Internet of Things brings new capabilities to European households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but individual success comes only with an understanding of the consumer demands and market factors driving adoption and usage.

This consumer research study surveys large, statistically significant consumer samples in multiple Western European countries. The survey focuses on three key areas.

Entertainment, Content Distribution, & New Services

  • Changing TV habits resulting from OTT content, connected TVs, and mobile devices
  • Current status of cord-cutting
  • Opportunities to guide and monetize content discovery
  • Most appealing advanced TV service features
  • Strategies to attract and retain premium service subscribers

Smart Home, IoT, Energy Management Solutions

  • Experiences, expectations, and demand regarding home controls, security, home management services, and connected appliances
  • Business models that consumers most and least prefer
  • Consumer views on obsolescence, privacy, and security

Connected Devices and Support Services

  • Experiences, expectations, and future plans for technical support services
  • Consumer trends for network support beyond connected devices
  • Consumer experiences and expectations regarding connected device interfaces
  • Opportunities for support services in the smart home
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