Smart Home and Insurance: Partnerships and Go-to-Market Strategies

Tuesday, February 12, 2019 | 1:00 P.M. CT (2:00 P.M. ET)

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Co-hosted by Silicon Labs and Parks Associates

Silicon Labs - Parks Associates webcast on IoT Insurance30-40% of U.S. broadband households are interested in smart products that can detect and/or prevent water damage, fire damage, or theft

This webcast clarifies the smart home market and the market opportunities for insurers as they enter this new space, with analyst insight on consumer research and how to convert that data into viable new solutions for their customers.

Smart home devices and sensors offer insurers new data-driven tools to enhance underwriting, mitigate risk, expedite and validate claims, and deepen customer engagement.

Insurers are strategizing how to leverage smart home solutions in order to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home.

As they plan their go-to-market strategies, insurers face a confusing array of factors in the smart home ecosystem, including device makers, platform providers, managed services, data aggregators, and distribution channels. Partnership selection is a critical step in turning pilot projects into scalable programs, and market intelligence can guide insurers in making the right decisions in smart home solutions, marketing language, and incentives.


  • Explore consumer demand for insurance-related smart home solutions and preferences for insurer incentives, data sharing, and adjacent services
  • Understand the value of available ecosystems of compatible products that address use cases for fire, water, and theft
  • Discover how platform solutions and services can fulfill the distribution and data aggregation tasks while integrating with insurer applications and backend systems


Shawn Barry, VP, Strategic Sales,

Silvia Madrigal, Insurance Business Development Executive, Silicon Labs

Brad Russell, Research Director, Connected Home, Parks Associates

Shawn Barry, VP, Strategic Sales,

Shawn Barry -


Silvia Madrigal, Insurance Business Development Executive, Silicon Labs

Silvia Madrigal - Silicon Labs - consumer research webcast


Brad Russell, Research Director, Connected Home, Parks Associates

Parks Associates - Brad Russell

Brad Russell explores leading-edge issues converging in the connected home—smart home devices and services, home networking, IoT data privacy and security, data-driven applications, and platform services. He has a background in marketing communications, technology startups, and online media. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies. He regularly moderates industry executive panels, delivers keynotes, produces webinars and whitepapers, and fields media inquiries. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices.

Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural leadership.

INDUSTRY EXPERTISE: Connected Home Technologies, Smart Home Devices and Services, IoT Data Privacy and Security, Home Networking, Insurtech, Connected Health, Housing Innovation

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