Senior Manager, Consumer Analytics - Savitha Sidharth

Savitha Sidharth

Senior Manager, Consumer Analytics

Savitha Sidharth joined the Parks Associates Consumer Analytics team in 2018. Coming from a business intelligence background, her expertise lies in data mining, data analytics, and data visualization. She believes that interpreting data from modeling and analysis can provide key insights to support optimal decision making. Her past experience in business strategy coupled with data analysis gives her the capability to go beyond data at face value and develop intricate connections between the variables in question and consumer behavior. “Automation in order to ensure accuracy and efficiency” is her motto.

Savitha has earned double masters in MSc in Applied Economics and Predictive Analytics from Southern Methodist University and MBA in Marketing and Finance from Amrita School of Business, India.