Advanced Advertising Metrics: A Market Assessment

Event Information

When Apr 28, 2011 at 1:00pm
Length 1:15
Price $295.00

This webcast provides a comprehensive market assessment of the advanced audience measurement industries with focus on digital video ad metrics. The topics addressed include:

  • Multiplatform video usage trends among key audience demographics
  • Competitor assessment of major U.S. digital video audience measurement firms
  • Current state of integrated TV and online video metric systems
  • Implications and recommendations for cross-media digital video audience measurement

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