Advances in Television Advertising

Major pay TV service providers have identified advanced TV advertising as a key revenue opportunity for 2010 and beyond. Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. Even so, cable TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues in the short term. In the long term, the investment serves to grow the advertising business segment.

This webcast features analysis and forecasts from Parks Associates examining the following questions:

  • What key players and technologies will further industry growth?
  • Will pay TV providers successfully integrate advanced TV advertising into their existing infrastructures?
  • What is the main focus of Canoe Ventures?
  • What are the existing and proposed business and pricing models?

Price $295.00

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