Engaging Consumers in Personal Health Management

Event Information

Who Harry Wang, Senior Director of Research
When Apr 12, 2012 at 1:00pm
Length 1:15
Price $295.00

In 2011, the U.S. had over 1.7 million users of home health monitoring solutions. The challenge as the digital health industry continues to expand is in engaging consumers in effective and sustaining health and wellness behaviors.

To this end, companies are integrating new technologies and approaches into their solutions, including mobile apps and social networking. Health insurers, fitness companies, and app developers are incorporating key gaming principles into their health apps and programs.

This webcast provides:

  • Overview of the emerging industry for personal health solutions, including the digital tools designed to engage consumers through games, social networks, and personal tracking and self-education solutions
  • New players and technology platforms
  • Analyst perspectives on new, promising business models

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