Event Information

Based on consumer insights gathered from Electronic Gaming in the Digital Home II (EGDH II), a new study of more than 2,000 Internet gamers in the United States, this Webcast provides detailed and updated information of the six gamer segments Parks Associates established back in 2006 with the first EGDH study, focusing on their adoption of gaming devices and content, online gaming behavior, and interest in new gaming services. The Webcast also discusses changes in the gaming industry over the past 18 months and their impact on different gamer segments and makes recommendations to different companies in the gaming industry.