The Consumer Purchase Process

Event Information

Who John Barrett, Director of Consumer Analytics
When Apr 17, 2008 at 1:00pm
Length 1:15
Price $295.00

Drawing data from Parks Associates' groundbreaking survey The Changing Consumer Electronics Purchase Process (now part the Consumer Decision Process), this webcast highlights why consumers decide to purchase products, how they gather information, and where they make their purchases. Moreover, it provides insight on how patterns differ between product categories and key consumer electronic brands.

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