Unlocking the Ad Insertion Gold Rush

Which companies will strike it rich in online video advertising?

With online video consumption exploding worldwide, companies are betting that online and mobile video advertising is on the cusp of a gold rush in monetization. This whitepaper examines the challenges and opportunities in unlocking ad insertion’s potential.


The shift in video ad buying – from buying content to buying audience

New issues facing companies entering the ad tech business

Comparison and contrast of server-side and client-side approaches to ad insertion

Strengths of current business strategies based on company approach and position in video delivery chain

Strategic and important business considerations for companies considering their options for ad insertion


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