European Mobile Market: Beyond Price-based Strategies

This new white paper examines challenges for mobile carriers in Europe and strategies to sustain ARPU and expand their base of postpaid users. Most efforts fall into two basic categories:

  • Postpaid subscriber additions and conversions
  • More effective monetization of network data capacities

Carriers pursuing these solutions through innovation and diverse service offerings will fare far better than those with data strategies based on pricing policies and service bundling. This white paper examines these New Strategies for European Carriers, with examples including T-Mobile, Orange, Vodafone, and Telefonica.

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