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Tuesday, Oct 29, 2024

Parks Associates: Frequent use of ad-based services is associated with easier content discovery

Future of Video addresses strategies to monetize frequent AVOD users and ways to appeal to “content...

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Wednesday, Oct 23, 2024

Parks Associates: Pro-install is stronger in summer for smart home solutions; retail sales expected to increase for holiday season

Market research firm addresses shifts in buying habits at 19th annual CONNECTIONS™ Summit at CES...

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Tuesday, Oct 22, 2024

Parks Associates: More consumers of leading streaming services now opt for basic tiers with ads over more costly, ad-free premium tiers

New consumer study reveals ad-based tier subscribers account for 57% of the user bases among the eig...

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Thursday, Oct 17, 2024

Parks Associates: 53% of connected TV device owners and intenders see the benefits of staying within the same product ecosystem

Future of Video pre-conference workshop on November 19 features insights from ATSC, FAST Alliance, C...

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Tuesday, Oct 15, 2024

AI-powered features, a key topic of Parks Associates’ CONNECTIONS™ Summit at CES®, are strong purchase drivers for the most popular smart home devices

New study “Consumer Perception and Use of Generative AI” tracks consumer understanding of and demand...

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Thursday, Oct 10, 2024

Twenty-four percent of multifamily owners/operators have a smart building provider or aggregator

New MDU research examines adoption of IoT and smart apartment technology in multifamily properties...

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