Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates
Parks Associates Launches Strategic Consulting Unit
Research: ARPU for US bundled services increasing
Navigating Profitability and Growth in the Connected Home Ecosystem
The Smart Money: The Evolution of Smart Locks in Smart Homes
Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming
Roku wants to grow to 100 million active user accounts in next 18 months
Parks Associates: ARPU for double-, triple-, and quad-play home service bundles shows an increase in 2024 compared to 2023
Parks Associates launches Strategic Consulting Unit to support consumer and business tech ecosystem players
Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics
Samsung Leads in U.S. Smart TV Ownership
Smart Spaces Keynote Highlight: Ambient Property Technologies
Technical Support Needs are Influenced by Number of Devices in the Home
Streaming power players and modern ecosystem dynamics: Lee
Parks Associates: 37% of smart TV owners report Samsung as their most used brand
Johnson Controls Sponsors CONNECTIONS Summit 2025
Schlage joins CONNECTIONS as Platinum Smart Lock Sponsor
Parks Associates: Apartment residents consume more digital content than residents in condos or single-family homes
Survey: US spend on standalone mobile, internet, pay-TV rises
Matter 1.4 Expands to Enable the Energy Intelligent Autonomous Home

Research

New Competition in Broadband: 5G Home Internet & Fiber
Tech Ecosystem Dashboard: Q3 2024
Smart MDUs: Property-Provided Internet and Smart Devices 2024
Smart Home and Security Tracker 2024 - November Market Update
Broadband Market Tracker Q3 2024
Streaming Video Tracker - North American Update: November 2024
Streaming Video Tracker - North American Update: October 2024
Streaming Video Tracker - North American Update: June 2024
Streaming Video Tracker - North American Update: May 2024
Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home