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Sarah Lee

Research Analyst

Sarah joined Parks Associates as a Research Analyst on the Entertainment side and covers topics such as OTT and consumer electronics.

Sarah earned her PhD in Experimental Psychology from The University of Texas at Arlington. She also earned an MS in General Experimental Psychology from Murray State University and a BS in Psychology from Xavier University. 

Free Resources

Parks Associates releases top 10 list of US SVOD services with Prime Video, Netflix, and Disney+ in top three positions
Parks Associates: Frequent use of ad-based services is associated with easier content discovery
DIRECTV Acquires DISH Network in Strategic Alliance
Apple Unveils Apple Watch Series 10, AirPods 4, iPhone 16, and More
Parks Associates: 42% of US internet households use an AVOD and/or FAST service
Comcast and Charter Serve Hispanic/Latino Streaming Viewers
Parks Associates: Apple devices have consistently high NPS across CE device categories
Parks Associates at NAB: US households report consuming 43.5 hours of video per week across all viewing devices
Fox, Warner Bros. Discovery, and Disney Join Forces to Revolutionize Sports Streaming Landscape
At CES® 2024, Parks Associates announces new research showing average number of connected devices per US internet household reached 17 in 2023
Parks Associates: Samsung’s Tizen is most popular smart TV purchased in 2023
Use of ad-supported business models jumps to 41% in US households, up from 31% six months ago
Churn Rate for U.S. Streamers Hits 47 Percent
Shifting demand in video services reveals growth strategies
Navigating the Evolution of Video Entertainment
Parks Associates Forecasts Cumulative Revenue Loss to Piracy from Streaming Services to Surpass $113 Billion by 2027 in US Market
80-85 million US consumers listen to podcasts at least one hour per week
Streaming services to lose $113 billion by 2027 due to piracy
Lean-in interactive solutions help ground 32M OTT video “service hopping” households
“Friday Night Baseball” Returns on Apple TV+ for the 2023 MLB Season

Research

Tech Ecosystem Dashboard: Q3 2024
Streaming Video Tracker - North American Update: November 2024
Video Services Dashboard 3Q 2024
Streaming Video Tracker - North American Update: October 2024
Streaming Video Tracker Quarterly Client Review Webinar
Streaming Video Tracker - North American Update: September 2024
Battle of the Platforms: Assessing Connected TV Ecosystems
Streaming Video Tracker - North American Update: August 2024
Ad-Based Streaming: Consumer Demand & Engagement
Video Delivery: Maximizing Efficiency and Monetization
Streaming Video Tracker - North American Update: July 2024
Streaming Video Tracker: Analyst Notes, Q2 2024
The Rise of AI: Consumer Perspectives
Streaming Video Tracker - North American Update: June 2024
Tech Ecosystem Dashboard: Q1 2024
Video Services Dashboard 1Q 2024
Maximizing Returns: Generative AI’s Impact on Entertainment
Streaming Content Performance: Executive Insights | 2024 State of the Market
The Viewer Journey: Navigating Streaming Options
Tech Ecosystem Dashboard: Q3 2023
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