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Parks Associates

Latest Press Releases

Tuesday, May 14, 2024

Parks Associates: 20% of US internet households subscribe to a gaming service, and 32% subscribe to a streaming audio service

Landmark study on subscription and membership services provides insights into how service providers...

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Thursday, May 09, 2024

Parks Associates’ 28th annual executive research conference CONNECTIONS™ addresses role of multidevice households and technology integration

Consumer study highlights smart access routines and ranks most appealing among US households Park...

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Wednesday, May 08, 2024

Parks Associates: New middle-market consumer segment represents 37% of smart home households

New white paper addresses emerging trends and unique needs of this market segment Research found...

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Tuesday, May 07, 2024

Twenty-eighth annual CONNECTIONS™ Conference addresses growth of technology in consumer and business, including smart home, security, health, and entertainment

Conference features consumer survey data, panels on consumer purchase behavior, and keynote speakers...

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Thursday, May 02, 2024

Parks Associates: 18% of households with professional monitoring report a high intention to cancel their monitoring contracts

New white paper in partnership with Ubiety features interviews with first responders to deliver uniq...

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Wednesday, May 01, 2024

Parks Associates: 77% of internet households participate in free loyalty programs

Twenty-eighth annual CONNECTIONS™ Conference addresses rise of subscription and membership services...

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