Analyst Blog

There's been a lot of hype around Microsoft's new Mixed Reality platform, set to debut mid-October. It's built on HoloLens technology, the futuristic augmented reality headset that Microsoft first showed off in 2015. Top PC makers - such as Lenovo, HP, Acer, Dell, and Samsung - have all announced they would be shipping headsets. But what can we expect from it - success, or failure? Why the Windows Mixed Reality platform will be a success 1.)  The price is right....
 
by Kristen Hanich | Oct. 6, 2017
Tags: Microsoft, virtual reality


According to Parks Associates, roughly 80% of U.S. broadband households have either homeowners or renters insurance. With demand for IoT and smart home devices ever increasing, insurers are in a unique position to offer these devices due to insurers’ access to consumers as well as...

According to Parks Associates research, nearly half of consumers rank data security and privacy issues as their greatest concern about connecting devices to the Internet. Parks Associates and Alticast recently released the whitepaper, Cybersecurity: Turning Necessity into Business...

Smart watch adoption is picking up in the United States. According to Parks Associates' most recent survey data, as of 2017 14% of U.S. broadband households own at least one smart watch. Consumer-reported purchase intention for smart watches has also more than doubled year-over-year, ahead...

At 10-11% adoption of smart speakers among U.S. broadband households, it’s still early days for the voice-first market. CEDIA 2017 illustrated the growing market for voice-first devices with a growing product category from companies such as Harmon Kardon, Amazon, and Josh.ai....

The Apple Event was today, and Apple made a series of interesting announcements about its iPhone lineup. The iPhone 8 and 8 Plus were announced, and the rumored iPhone X was confirmed. These new iPhones offer more powerful processing via Apple's new A11 chip, as well as an Apple-designed GPU....

In the recently published Churn and Retention of OTT Video Services , I was really surprised to see that for those under age 35, only 83% are subscribing to an OTT video service like Netflix, Hulu, or Amazon. This indicates that while many Millennials and Generation Z seem to wear their...

Guest post by Gary Ashton Before the Internet, if someone wanted to sell buy a home, they would hire a real estate agent, who would utilize their network of information, research houses, neighborhoods, school districts, and more, and then finally bring their findings back to the...
 


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