Sports OTT subscription revenues in the U.S. will rise by 73 percent over the next five years to reach about $22.6 billion in 2027, according to Parks Associates.
Per OTT & Sports: Services and Strategies for Growth, OTT sports subscription revenues hit $13.1 billion last year, with traditional pay TV losing its stronghold on the sports rights landscape. Streamers are using lucrative sports rights to maintain and grow their subs bases, such as Prime Video with NFL’s Th ...read more
In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Additionally, the research also shows that 87 percent subscribe to at least one streaming service. This is most likely due to many large companies, such as Amazon, Apple and Google, building smart home controls into TV control platforms.
From the article, "Google Adds New Tools f ...read more
DAZN reported $2.3 billion in revenue in 2022, which the company said represented over 70% year-over-year growth. But Bloomberg reported DAZN suffered $2.3 billion in losses in 2021, due to the company’s investment in acquiring Italian and German soccer rights. Soccer is particularly a popular sports streaming option, as its fan base has the highest likelihood of paying $20 per month to access all games, per Parks Associates’ latest study.
At CES 2023, “Virtual Care and Independent Living: Keeping Seniors Safe” brought together a panel of experts to discuss the senior and caretaker market.
The panel was moderated by Kristen Hanich, director of research at Parks Associates, and focused on the trends in home healthcare, what role virtual care plays, and how services will come together in the future.
From the article, "CES 2023: Solutions To Keep Seniors Safe," by John Sciacca.
Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.
Over 60% of soccer fans put themselves in the ‘high likelihood’ to pay more than $20 per month for all games. This is the highest of the 10 sports included. However, something interesting to note is that the other sports are specific leagues. For instance, Parks Associates used the NHL, NBA, NFL or MMA. S ...read more
There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top residential security trends to watch for this year, noting the millions of households that have come aboard due to the explosion of DIY offerings and COVID-19.
In fact, several of the top residential security companies reported double-digit YoY growth while also recording record-h ...read more
And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing tech, Withings had a collection of wearables on display, MedWand was demonstrating its home-based digital health tool, and Vivoo was offering up a smart toilet and home urine-testing platform. Other examples could be found at the nearby Venetian resort and conference center, where he ...read more