In The News

Monday, January 16, 2023

Netflix (NFLX) Gears Up for Q4 Earnings: What's in the Cards?

Per a recent report by Parks Associates, Netflix has been surpassed by Amazon prime video in terms of its subscriber base in the United States.

From the article, "Netflix (NFLX) Gears Up for Q4 Earnings: What's in the Cards?," by Zacks Equity Research for Zacks.

Friday, January 13, 2023

U.S. OTT Sports Subs Revenues to Top $22 Billion in 2027

Sports OTT subscription revenues in the U.S. will rise by 73 percent over the next five years to reach about $22.6 billion in 2027, according to Parks Associates.
Per OTT & Sports: Services and Strategies for Growth, OTT sports subscription revenues hit $13.1 billion last year, with traditional pay TV losing its stronghold on the sports rights landscape. Streamers are using lucrative sports rights to maintain and grow their subs bases, such as Prime Video with NFL’s Th more

Friday, January 13, 2023

Google Adds New Tools for Retailers to Cloud Platform

In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Additionally, the research also shows that 87 percent subscribe to at least one streaming service. This is most likely due to many large companies, such as Amazon, Apple and Google, building smart home controls into TV control platforms.   

From the article, "Google Adds New Tools f more

Thursday, January 12, 2023

DAZN reached 15M paid subscribers in 2022

DAZN reported $2.3 billion in revenue in 2022, which the company said represented over 70% year-over-year growth. But Bloomberg reported DAZN suffered $2.3 billion in losses in 2021, due to the company’s investment in acquiring Italian and German soccer rights. Soccer is particularly a popular sports streaming option, as its fan base has the highest likelihood of paying $20 per month to access all games, per Parks Associates’ latest study.

From the article, "DAZN reached 15M more

Wednesday, January 11, 2023

CES 2023: Solutions To Keep Seniors Safe

At CES 2023, “Virtual Care and Independent Living: Keeping Seniors Safe” brought together a panel of experts to discuss the senior and caretaker market.

The panel was moderated by Kristen Hanich, director of research at Parks Associates, and focused on the trends in home healthcare, what role virtual care plays, and how services will come together in the future.

From the article, "CES 2023: Solutions To Keep Seniors Safe," by John Sciacca.

Wednesday, January 11, 2023

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.
Over 60% of soccer fans put themselves in the ‘high likelihood’ to pay more than $20 per month for all games. This is the highest of the 10 sports included. However, something interesting to note is that the other sports are specific leagues. For instance, Parks Associates used the NHL, NBA, NFL or MMA. S more

Tuesday, January 10, 2023

Security trends to watch for in 2023

There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top residential security trends to watch for this year, noting the millions of households that have come aboard due to the explosion of DIY offerings and COVID-19.
In fact, several of the top residential security companies reported double-digit YoY growth while also recording record-h more

Tuesday, January 10, 2023

CES Recap: Does Consumer Tech Have Value In Healthcare?

And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing tech, Withings had a collection of wearables on display, MedWand was demonstrating its home-based digital health tool, and Vivoo was offering up a smart toilet and home urine-testing platform. Other examples could be found at the nearby Venetian resort and conference center, where he more

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